In 2025, away-from-home tissue and hygiene in Pakistan recorded strong current value growth, reaching PKR5.9 billion, up from PKR5 billion in 2024, representing a 17% increase year-on-year. This performance was underpinned by a recovery in economic activity, with real GDP growth of 3%, and a rebound in hospitality and commercial footfall that directly benefited tissue consumption in hotels, restaurants, offices, and healthcare settings. Total tissue volume rose to 10,800 tonnes, reflecting incre
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Pakistan?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Pakistan?
- How are products distributed in Away-From-Home Tissue and Hygiene in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Pakistan - Category analysis
Key Data Insights
Bulk Sales and Brand Customisation Drives Horeca Shift to Value-Led Tissue Procurement
Bulk Sales and Brand Customisation Drives Horeca Shift to Value-Led Tissue Procurement
Online B2b Platforms Transform Tissue Procurement for Horeca Buyers
Hotels and Quick-Service Restaurants to Accelerate Tissue Volume Gains
Hospital Procurement to Shifts to Certified and Sustainable Tissue Formats
Horeca Sustains Tissue Dominance as Hospitals and Offices Diversify Demand
Tissue and Hygiene in Pakistan - Industry Overview
Brands and Private Label Target Cost-Conscious Shoppers with Budget Tissue Ranges
Key Data Insights
Brands and Private Label Target Cost-Conscious Shoppers with Budget Tissue Ranges
Premiumisation Trend Drives Value Sales
Rose Petal Drives Online Sales with Bulk Bundles and Digital Campaigns
Brands to Sharpen Price Strategies Midst Polarisation between Economy and Premium Options
Health and Hygiene Awareness Increases with Ongoing Consumer Education
Online Retailers Expand Reach as E-Commerce Drives Bulk Purchasing
Packages Ltd and Procter & Gamble Maintain Steady Lead
Small Local Grocers Lose Share as Supermarkets Attract Urban Families
Quick-Commerce Platforms and Online Deals Accelerate E-Commerce Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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