PROSPECTS AND OPPORTUNITIES
Napkins to post highest AFH value growth due to wide use in horeca and offices
AFH tissue and hygiene in Pakistan is projected to see fast volume and value (constant 2024 prices) CAGRs over the forecast period, driven by factors like rising urbanisation, increased tourism flows and the expansion of business/industry and horeca spaces. Anticipated economic improvements, out-of-home lifestyles, tourism and rising awareness of cleanliness and hygiene standards should contribute to higher demand and adoption.
Local wholesalers and partnerships and special offers to develop AFH distribution
AFH tissue is set to see strong improvements in distribution, with local wholesalers and direct supply partnerships playing a crucial role in reaching hotels, schools and offices. E-commerce is also expected to develop and grow in AFH tissue, enabling bulk procurement for small businesses and institutions in semi-urban and rural areas.
Growing demand for eco-friendly and recycled materials
Within AFH tissue and hygiene, there is expected to be a growing emphasis on sustainability in the forecast period. Companies are set to introduce eco-friendly, recycled and biodegradable options, as they respond to concerns about environmental impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Pakistan?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Pakistan?
- How are products distributed in Away-From-Home Tissue and Hygiene in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Pakistan - Category analysis
KEY DATA FINDINGS
AFH tissue continues to benefit from a return to out-of-home lifestyles
AFH adult incontinence gains some traction from a rise in care homes
Local manufacturers dominate AFH tissue
Napkins to post highest AFH value growth due to wide use in horeca and offices
Local wholesalers and partnerships and special offers to develop AFH distribution
Growing demand for eco-friendly and recycled materials
Tissue and Hygiene in Pakistan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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