PROSPECTS AND OPPORTUNITIES
Challenges remain within AFH tissue and hygiene despite positive outlook
Sales of away-from-home tissue and hygiene are expected to continue growing at a steady pace in value terms (at constant 2024 prices) over the forecast period. This growth should be supported by consumers leading more active lifestyles outside of the home and an increased focus on health and hygiene.
Distribution landscape unlikely to see any significant movements
There are unlikely to be any significant changes in the distribution of AFH tissue products over the forecast period with demand already being well-established across the different channels. Sales of AFH adult incontinence will likely remain constrained to hospitals/healthcare facilities, although demand from this channel is likely to continue growing at a steady pace due to the ageing of Sweden’s population.
Digitalisation could become a more prominent feature of the market
Over the forecast period, players could seek out growth opportunities by bundling of AFH tissue and hygiene with digital services. This could involve the digitalisation of interactions between manufacturers and customers as well as e-commerce development.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Sweden?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Sweden?
- How are products distributed in Away-From-Home Tissue and Hygiene in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Sweden - Category analysis
KEY DATA FINDINGS
A positive performance seen from AFH tissue and hygiene in 2024
Adult incontinence on the rise
Innovation focuses on comfort and protection
Challenges remain within AFH tissue and hygiene despite positive outlook
Distribution landscape unlikely to see any significant movements
Digitalisation could become a more prominent feature of the market
Tissue and Hygiene in Sweden - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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