Competitive Landscape
Top Brands Strengthen Leadership with Circularity and Premium Innovation
Away-from-home tissue and hygiene remains shaped by leading brands that continue to strengthen their position through innovation aligned with sustainability and premiumisation. Notably, Tork is driving progress with initiatives like PaperCircle, which enables recycling of paper towels and addresses increasing demand from offices and hotels for circular solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Portugal?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Portugal?
- How are products distributed in Away-From-Home Tissue and Hygiene in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Portugal - Category analysis
Key Data Insights
Tork Introduces Paper Towel Recycling to Meet Demand for Circular Solutions
Tork Introduces Paper Towel Recycling to Meet Demand for Circular Solutions
Private Nursing Homes Invest in Premium Products
Premium Solutions and Investor Interest Set to Accelerate Institutional Hygiene Growth
Sustainability Legislation and Cost Pressures Predicted to Drive Product Innovation
Top Brands Strengthen Leadership with Circularity and Premium Innovation
Horeca Performs Well as Tourism Boosts Demand and Consumer Habits Shift
Tissue and Hygiene in Portugal - Industry Overview
Renova Leverages Sustainability Investments to Expand across Borders
Key Data Insights
Renova Leverages Sustainability Investments to Expand across Borders
Procter & Gamble Drives Premiumisation with Online Discount Campaigns
Innovation and Premiumisation Set to Drive Growth in Sustainable Products
Legislative Shifts and Digital Adoption Expected to Shape Consumer Access and Preferences
Procter & Gamble Defends Lead as Private Label Growth Slows
Established Retailers Expand Reach with New Store Openings and Loyalty Programmes
Online Discounts and Convenience Drive Steady E-Commerce Gains in Baby and Hygiene Products
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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