Away-from-home tissue and hygiene in Portugal is projected to grow at a slower pace in constant value terms (at 2024 prices) over the forecast period. While tourism is expected to continue driving sales in the foodservice channel - particularly in categories such as toilet paper, paper towels, and paper tableware – the rate of growth is not expected to match the record levels seen in the post-pandemic recovery years.
Effective from 1 January 2025, Portugal's National Health Service (SNS) will provide free incontinence products - such as diapers, pads, and briefs - to individuals with a disability rating of 60% or more and who have documented economic hardship, upon presentation of a medical prescription. This initiative is expected to shift some business from retail adult incontinence to the AFH healthcare channel.
During the forecast period, the industry is poised to enhance value sales by shifting its focus from lower-priced offerings to premium, high-quality products that offer improved margins. This strategy aligns with the national tourism agency's efforts to attract high-end tourists who frequent premium hotels and restaurants.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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