PROSPECTS AND OPPORTUNITIES
Continued tourism growth to drive away-from-home tissue demand
Sales of away-from-home tissue and hygiene products are expected to increase positively over the forecast period, supported predominantly by Kenya's ongoing growth in tourism. This sector is identified as a strategic economic growth area, driving sustained demand for away-from-home products, particularly toilet paper.
Sustainability interest to challenge cost-sensitive market
The evolution of distribution channels and consumer preferences will increasingly lean towards eco-friendly away-from-home tissue and hygiene products. Nevertheless, the high cost associated with sustainable products poses a significant challenge, particularly in the context of ongoing inflationary pressures.
Public health awareness to drive innovation and growth
Increasing awareness around hygiene and sanitation is set to be a key growth driver for away-from-home tissue and hygiene over the forecast period. Companies in this sector are expected to proactively leverage this trend through focused communication strategies that emphasise the hygienic and health benefits of their products to commercial entities.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Kenya?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Kenya?
- How are products distributed in Away-From-Home Tissue and Hygiene in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Kenya - Category analysis
KEY DATA FINDINGS
Urbanisation and tourism drive away-from-home tissue growth
Limited growth in away-from-home adult incontinence amid low awareness
Innovation responds to demand for sustainable solutions
Continued tourism growth to drive away-from-home tissue demand
Sustainability interest to challenge cost-sensitive market
Public health awareness to drive innovation and growth
Tissue and Hygiene in Kenya - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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