In 2025, away-from-home tissue and hygiene in the Netherlands delivered continued value growth with total sales reaching EUR350 million, an increase of 4%. This growth occurred despite tight budgets, persistent staff shortages, and rising labour costs that continue to pressure the sector. Businesses are responding by prioritising efficiency over lower prices. They are adopting high-capacity dispensing systems and technologies that reduce service time and product usage per visitor. This shift is
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Netherlands?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Netherlands?
- How are products distributed in Away-From-Home Tissue and Hygiene in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in the Netherlands - Category analysis
Key Data Insights
Resilient Expansion Amid Economic Pressures
Resilient Expansion Amid Economic Pressures
Smart Hygiene Systems Transform Care Staff Efficiency
Hygiene and Convenience Drive Demand for Controlled Dispensing
Facility Managers Poised to Adopt High-Efficiency Systems
Away-From-Home Hygiene Set To Expand Amid Ageing Population and Evolving Procurement
Horeca Expansion and Hospital Demand Drive Product Uptake
Tissue and Hygiene in the Netherlands - Industry Overview
Albert Heijn Shifts Value Focus with Affordable Luxury Private Label
Key Data Insights
Albert Heijn Shifts Value Focus with Affordable Luxury Private Label
Edet’S Coreless Launch Raises Sustainability Standards and Brand Value
Seni Active Normalises Incontinence with Discreet, Lifestyle-Led Solutions
Retailers and Brands Shift to Premium and Sustainable Formats to Drive Value
Adult Incontinence Brands Set to Accelerate Innovation as Population Ages and Stigma Falls
Sustainability Requirements to Reshape Portfolios and Supply Chains
Albert Heijn and Branded Leaders Shape Value with Premiumisation
Albert Heijn and Jumbo Retain Shopper Loyalty through Weekly Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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