In 2025, the value of away-from-home tissue and hygiene reached NGN19.3 billion, representing an impressive 27% increase from the previous year. This strong showing was largely underpinned in part by high inflation of 23% in 2025 and by the continued resilience of foodservice restaurant chains, hospitals, and high-class hotels, where tissue products remain essential and demand is less price-sensitive than in retail, where consumers can substitute with non-tissue alternatives. This growth rate no
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Nigeria?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Nigeria?
- How are products distributed in Away-From-Home Tissue and Hygiene in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Nigeria - Category analysis
Key Data Insights
Toilet Paper and Napkins Fuel Away-From-Home Growth
Toilet Paper and Napkins Fuel Away-From-Home Growth
Online Expansion Fuels Growth for Care Home Suppliers
Hotels and Modern Foodservice Chains Fuel Demand for Tissue Products
Care Providers Prioritise Adult Incontinence as Population Ages
Foodservice Chains and Hotels Drive Tissue Demand as Travel Rises
Tissue and Hygiene in Nigeria - Industry Overview
Companies Expand Affordable Pack Sizes to Drive Brand Loyalty
Key Data Insights
Companies Expand Affordable Pack Sizes to Drive Brand Loyalty
Convenience and Comfort Boost Retail Adult Incontinence
Brands Tap into Demand for Natural and Skin-Friendly Products
Rising Incomes to Prompt Shift From Substitutes to Specialised Hygiene
Retail Adult Incontinence to Continue Leading Growth as Brands Target Awareness
Brand Innovation and Awareness Campaigns Set to Expand Reach and Boost Demand
Mallinson Group Disrupts Share Hierarchy as Bel Impex Consolidates Leadership
Small Local Grocers Drive Immediate Purchases as Consumers Prioritise Proximity
Supermarkets and E-Commerce Attract Value Seekers and Modern Shoppers
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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