PROSPECTS AND OPPORTUNITIES
The expansions of hotels, schools, offices, and hospitals is set to support growth for AFH products
Sales of away-from-home tissue and hygiene are expected to rise in both retail value and volume sales across the forecast period. As the economy recovers, sales of away-from-home tissue and hygiene products are projected to grow significantly over the forecast period.
Travel and tourism is set to boost growth for AFH tissues over the forecast period
The retail e-commerce channel is expected to see significant growth as the drive for convenience rises. However, demand for retail tissue will be primarily fulfilled through direct orders from companies or purchases made at small grocers and supermarkets.
More establishments will order personalised products, driving demand for higher quality goods
The forecast period is expected to witness an increase in the production of customised private label toilet paper and napkins, specifically designed and branded according to hotel specifications. As hotels continue to expand across the country, this trend is likely to grow, with more establishments opting for personalised products that align with their brand image and meet the specific needs of their guests.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Nigeria?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Nigeria?
- How are products distributed in Away-From-Home Tissue and Hygiene in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Nigeria - Category analysis
KEY DATA FINDINGS
The rise in visits to hotels and a growing number of schools and offices boosts sales of AFH tissue
AFH adult incontinence growth is driven by the ageing population and the essential nature of these products
Higher end hotels customise AFH tissue products for a more luxurious experience
The expansions of hotels, schools, offices, and hospitals is set to support growth for AFH products
Travel and tourism is set to boost growth for AFH tissues over the forecast period
More establishments will order personalised products, driving demand for higher quality goods
Tissue and Hygiene in Nigeria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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