Away-from-home tissue and hygiene in 2025 delivered a steady performance, with total value sales reaching EUR750 million, up 2% from the previous year. This growth was shaped by a record year for Spanish tourism, with 97 million international visitors boosting demand in the horeca or hotel, restaurant, and catering channel. Despite downward pressure on unit prices due to lower raw material costs, the market experienced a dual-track dynamic: high-end hospitality venues increased demand for premiu
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Spain?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Spain?
- How are products distributed in Away-From-Home Tissue and Hygiene in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Spain - Category analysis
Key Data Insights
Record Tourism Inflows Drive Strong Horeca Demand
Record Tourism Inflows Drive Strong Horeca Demand
Brands Lower Cost-Per-Service through Integrated Production and Logistics
Manufacturers Accelerate Sustainability with Zero-Deforestation and Renewable Energy
Kimberly-Clark and Essity Set to Drive Digital Transformation with Smart Dispensing
Major Manufacturers Set to Reduce Waste with Coreless and Rapid-Dissolve Innovations
Horeca Capitalises on Record Tourism to Drive Value Share Gains
Retail E-Commerce Remains Marginal as Institutional Channels Dominate
Tissue and Hygiene in Spain - Industry Overview
Private Label Reshapes Tissue Aisles as Shoppers Prioritise Affordability
Key Data Insights
Private Label Reshapes Tissue Aisles as Shoppers Prioritise Affordability
Brands Drive Premiumisation and Segmentation as Innovation Offsets Price Wars
Mercadona Shifts Shopping Habits as Digital-First Habits Expected to Accelerate
Menstrual Cup Overtakes Pads as Reusables Expected to Continue Disrupting Disposables
Store Brands Expected to Invest in Premium Features to Win Loyalty and Value
Mercadona Grows Share as Private Label Powers Value Expansion
Supermarkets Remain in the Lead as Discounters Capture Increased Walletshare
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!