In 2025, away-from-home tissue and hygiene in Australia demonstrated a resilient performance, driven by the continued recovery in institutional consumption and an evolving procurement landscape. Current value reached AUD1.1 billion, up 5% from 2024, as growth in hospitality and events counterbalanced pressures from rising energy and logistics costs. Offices, hotels, healthcare, education, and hospitality venues operated at near full capacity, fuelling steady demand for tissue, paper towels, napk
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Australia?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Australia?
- How are products distributed in Away-From-Home Tissue and Hygiene in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Australia - Category analysis
Key Data Insights
Institutional Buyers Shift to Digital Procurement and Demand Sustainable Supply
Institutional Buyers Shift to Digital Procurement and Demand Sustainable Supply
Government Procurement Rules Push Suppliers to Prioritise Emissions and Packaging
Essity Leverages Geothermal Energy to Meet Low-Carbon Procurement Standards
Digital Procurement and Sustainability Redefine Supplier Contracts
E-Commerce and Digitalisation to Disrupt Traditional Distribution
Sustainability to Evolve to a Performance Benchmark
Bunzl Australasia Consolidates Supply with National Coverage and Integrated Services
Tissue and Hygiene in Australia - Industry Overview
Affordability Significantly Influences Tissues and Hygiene Performance
Key Data Insights
Affordability Significantly Influences Tissues and Hygiene Performance
Sustainability Shifts From a Rising Trend to a Government Requirement Amid Eco-Regulations
Digital-First Hygiene Supported by the Mainstream Adoption of E-Commerce
Convenience, Consistency and an Ageing Population Set to Boost Incontinence Sales
Automated Replenishment and Operational Transparency to Drive Loyalty
Trust and Authenticity to Influence Thoughtful Spending Habits
Kimberly-Clark Pty Ltd Defends Lead as Challengers Gain through Digital and Sustainability
Emerging Brands Cleanlife and Kine Australia Grow Awareness through Innovation
Femlibre's Free Menstrual Care Model Reshapes Expectations
Everyday Essentials Drive Grocery Retailer Dominance
Emerging Brands and Collaborations Set New Standard, Impacting Purchasing Decisions
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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