Competitive Landscape
Essity Supplying Fsc-Certified Toilet Paper and Paper Towels to Hospitality, Healthcare and Foodservice
In 2025, Essity continued its sustainability commitment in Ireland by supplying FSC-certified AFH toilet paper and paper towels to the hospitality, healthcare and foodservice industries. These certifications ensure responsible sourcing of fibres, meeting corporate sustainability targets and public procurement standards.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Ireland?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Ireland?
- How are products distributed in Away-From-Home Tissue and Hygiene in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Ireland - Category analysis
Key Data Insights
Rebound in Hospitality and Foodservice Helps Drive Growth
Rebound in Hospitality and Foodservice Helps Drive Growth
Fsc-Certified Tissue Outpaces Hygiene Products as Procurement Priorities Shift
Essity Secures Institutional Contracts by Championing Sustainability
Sustainability Demands Reshape Procurement as Compliance Becomes Essential
High-Capacity Systems and Premium Features Reduce Operational Costs
Eco-Friendly Product Lines and Digital Procurement Drive Business Resilience
Essity Supplying Fsc-Certified Toilet Paper and Paper Towels to Hospitality, Healthcare and Foodservice
Hospitality Rebounds as Travel and Office Demand Lifts Horeca Sales
Hospitality Channel Outpaces Others as Travel Fuels Growth
Healthcare and Hospitality Sustain Demand While E-Commerce Remains Limited
Tissue and Hygiene in Ireland - Industry Overview
Plenty and Cushelle Drive Sustainable Innovation with Eco-Focused Launches
Key Data Insights
Plenty and Cushelle Drive Sustainable Innovation with Eco-Focused Launches
Tena and Bodyform Boost Clean Wellness with Skin-Focused Innovations
Convenient Formats and E-Commerce Fuel Demand for Functional Upgrades
Fsc-Certified Fibres and Compostable Packaging to Set New Standards for Value Growth
Premium Comfort and Eco-Friendly Features to Reshape Buying Decisions
Population Ageing and Rising Expenditure to Amplify Demand for Hygiene Upgrades
Procter & Gamble and Kimberly-Clark Remain the Leading Players, but Private Label Continues Gaining Share
Supermarkets Maintain the Leadership but E-Commerce Is Reshaping Channel Share
E-Commerce Attracts Premium Buyers with Subscription Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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