Competitive Landscape
Ruta and Kyivsky Kartonno-Paperovy Kombinat Secure Lead through Local Supply and Reliability
Away-from-home tissue and hygiene in Ukraine remains concentrated, with dominance by the same leading companies that are at the forefront of retail tissue. Large local manufacturers such as VGP PAO (Ruta), Kyivsky kartonno-Paperovy Kombinat (Dyvo, Obukhiv), and Kokhavynska Paperova Fabryka retain strong positions.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Ukraine?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Ukraine?
- How are products distributed in Away-From-Home Tissue and Hygiene in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Ukraine - Category analysis
Key Data Insights
Players Respond to Cost Pressure by Supplying Essential Tissue to Shelters and Public Facilities
Players Respond to Cost Pressure by Supplying Essential Tissue to Shelters and Public Facilities
Growth for High-Capacity, Low-Consumption Hygiene Formats
Ruta Expands Professional Range to Help Operators Cut Costs and Refill Frequency
Cost-Focused Buyers to Drive Demand for Resilient Supply and Practical Formats
Large-Volume Tissue Formats to Lead, While Hygiene Units Will Show Steady Gains
Procurement Priorities Reshape Supplier Relationships and Product Innovation
Ruta and Kyivsky Kartonno-Paperovy Kombinat Secure Lead through Local Supply and Reliability
Contracts with Wholesalers Drive Bulk Supply to Institutions
Digital Platforms Reshape Replenishment of High-Use Essentials
Tissue and Hygiene in Ukraine - Industry Overview
Local Players Defend Share by Prioritising Affordability and Essentials
Key Data Insights
Local Players Defend Share by Prioritising Affordability and Essentials
Convenience Features Sustain Demand for Hygiene and Personal Care
Eva, Watsons and Rozetka Shift Sales Online with Value Bundles and Fast Delivery
Bulk-Focused Local Brands to Extend Value Leadership through Digital Sales
Digital-First Shopping Habits Set to Reshape Competition and Pricing Dynamics
Normalised Hygiene Habits and Shrinking Population Will Define Demand Outlook
Procter & Gamble Loses Further Share to Local Players
Supermarkets and Hypermarkets Appeal with Convenience Purchases of High-Frequency Items
Rozetka and Watsons Drive Digital Sales with Promotions and Delivery
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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