PROSPECTS AND OPPORTUNITIES
Uncertain future for AFH tissue as Russia continues its war in Ukraine
Sales of AFH tissue are expected to remain stable with an expected small increase in value and volume terms. Nonetheless, sales will likely remain well below levels seen before Russia's invasion of Ukraine due to the lack of tourism and the reduction in business activity.
Remote working arrangements impact business sales but hospitals likely to remain a key focus of demand
There has been a decline in business activity in Ukraine since Russia’s invasion, while many employees have also switched to working from home. As a result, this could limit the recovery of the business/industry channel over the forecast period when it comes to sales of AFH tissue.
Innovation set to focus on comfort and usability
Price remains a key focus of demand across AFH tissue with most businesses and public institutions having faced significant financial pressures since Russia's invasion of Ukraine. Nonetheless, when it comes to new innovations there is expected to be a greater focus on fibre processing which has resulted in tissue products that are both softer and more durable, thereby enhancing user comfort and satisfaction.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Ukraine?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Ukraine?
- How are products distributed in Away-From-Home Tissue and Hygiene in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Ukraine - Category analysis
KEY DATA FINDINGS
AFH tissue sees a slight improvement in 2024 despite ongoing challenges
AFH adult incontinence sees soaring demand due to the impact of Russia’s war
Focus on cost-effectiveness influences demand for AFH tissue
Uncertain future for AFH tissue as Russia continues its war in Ukraine
Remote working arrangements impact business sales but hospitals likely to remain a key focus of demand
Innovation set to focus on comfort and usability
Tissue and Hygiene in Ukraine - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!