Sales of AFH tissue are expected to remain stable with an expected small increase in value and volume terms. Nonetheless, sales will likely remain well below levels seen before Russia's invasion of Ukraine due to the lack of tourism and the reduction in business activity.
There has been a decline in business activity in Ukraine since Russia’s invasion, while many employees have also switched to working from home. As a result, this could limit the recovery of the business/industry channel over the forecast period when it comes to sales of AFH tissue.
Price remains a key focus of demand across AFH tissue with most businesses and public institutions having faced significant financial pressures since Russia's invasion of Ukraine. Nonetheless, when it comes to new innovations there is expected to be a greater focus on fibre processing which has resulted in tissue products that are both softer and more durable, thereby enhancing user comfort and satisfaction.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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