Competitive Landscape
Essity Leverages Hygiene Expertise to Retain Institutional Loyalty
Away-from-home tissue and hygiene in the Czech Republic in 2025 is concentrated, with a small group of international and local players shaping the competitive landscape. The leading positions are held by Essity, through its Tork professional hygiene brand, Metsäliitto (Metsä Tissue) with Katrin, and Kimberly-Clark Professional, which leverages the strength of brands such as Scott and Kleenex.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Czech Republic?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Czech Republic?
- How are products distributed in Away-From-Home Tissue and Hygiene in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in the Czech Republic - Category analysis
Key Data Insights
Essity and Metsä Tissue Drive Innovation as Hygiene Standards Rise
Essity and Metsä Tissue Drive Innovation as Hygiene Standards Rise
Procurement Teams Prioritise Sustainability, Reshaping Supplier Competition
Touch-Free Dispensing and Premium Hygiene Solutions Fuel Brand Adaptation
Touch-Free Dispensers Reshape Hygiene Standards as Demand Shifts
Sensor-Based Systems Accelerate Growth in Hygiene Dispensing
Ageing Population Boosts Demand for Institutional Hygiene Solutions
Essity Leverages Hygiene Expertise to Retain Institutional Loyalty
Specialist Wholesalers Enable Rapid Procurement for Horeca and Institutions
Online Procurement Platforms Streamline Restocking for Smaller Facilities
Framework Contracts and Digital Tools Drive Supplier Collaboration
Tissue and Hygiene in the Czech Republic - Industry Overview
Flat Performance as Shoppers Make Value Choices
Key Data Insights
Flat Performance as Shoppers Make Value Choices
Brands and Private Label Align with Changing Shopper Priorities
Sustainability Claims and Responsible Sourcing Redefine Quality and Trust
Older Adults Drive Demand for Premium Adult Incontinence Solutions
Sustainability Expectations Force Brands to Prove Environmental Claims
Polarisation between Value and Premium Lines
Private Label Expansion Challenges Established Brands
Supermarkets and Hypermarkets Maintain Lead as E-Commerce Accelerates
Drugstores and Health and Beauty Specialists Build Shopper Loyalty through Specialisation
Online Channels Capture Bulky and Discreet Purchases with Value and Privacy
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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