In 2025, away-from-home tissue and hygiene in Ghana recorded a notable increase in value, with value sales for away-from-home tissue reaching GHS10 million in current terms, up 15% from the previous year. This sharp acceleration in value growth stands out against a backdrop of ongoing recovery and modernisation in public and institutional spaces, with a focus on raising hygiene standards and sanitation. The drive is reinforced by government and health agency campaigns, such as those led by the W
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Ghana report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Ghana?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Ghana?
- How are products distributed in Away-From-Home Tissue and Hygiene in Ghana?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Ghana - Category analysis
Key Data Insights
Modernisation Boosts Afh Tissue and Hygiene Sales
Modernisation Boosts Afh Tissue and Hygiene Sales
Everpack Launches Larger Tissue Packs to Improve Convenience
Government Hygiene Campaigns Boost Tissue Demand
Mid-Range Hotels and Hospitals Drive Bulk Tissue Supply Contracts
Government Hygiene Audits and Tourism Raise Quality Standards for Suppliers
Supermarkets and Online Platforms Expand Access to Premium Formats
Retail E-Commerce and Supermarkets Create a Two-Track Procurement Landscape
Tissue and Hygiene in Ghana - Industry Overview
Everpack Expands Value-Driven Tissue Choices to Address Affordability Pressures
Key Data Insights
Everpack Expands Value-Driven Tissue Choices to Address Affordability Pressures
Texstyles Ghana Drives Sustainable Menstrual Solutions with Reusable Pad Innovation
Digital Platforms Accelerate Access to Premium Nappies and Wipes for Urban Families
Local Sourcing and Sustainability Trends Set to Drive Future Growth of Tissue and Hygiene
Sustainable and Eco-Friendly Innovation Expected to Boost Future Growth in Menstrual Care
Social Enterprises and Digital Platforms Anticipated to Reshape Consumer Preferences and Access
Sunda Ghana Investment LTD maintains lead through scale and established distribution networks
Flora Kids and Safare Challenge Incumbents with Local Innovation
Small Local Grocers Retain Shoppers as Modern Outlets Expand
Online Retailers Target Premium Shoppers but Scale Remains Limited
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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