In 2025, away-from-home tissue and hygiene in Norway achieved NOK1,746 million in value sales, registering 3% growth compared to the previous year. This expansion occurred despite an uneasy economic backdrop, as Norway’s real GDP growth stood at 1% and inflation remained elevated at 3%, both factors tempering the pace of spending in commercial hygiene solutions. Population growth continued, reaching 5,594,340, which provided a steady base for demand, but purchasing decisions in 2025 were notably
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Norway?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Norway?
- How are products distributed in Away-From-Home Tissue and Hygiene in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Norway - Category analysis
Key Data Insights
Brands Leverage Hygiene Focus to Offset Cautious Spending
Brands Leverage Hygiene Focus to Offset Cautious Spending
Tork and Essity Redesign Hygiene Routines for Efficiency and Waste Reduction
Operational Needs Drive Dynamic Gains in Away-From-Home Hygiene
Smart Hygiene Solutions Reshape Public and Commercial Routines
Manufacturers to Adopt Data-Driven Technology to Boost Efficiency and Sustainability
Return-To-Office and Travel Revive Business and Horeca Demand
Tissue and Hygiene in Norway - Industry Overview
Brands Turn Nappies into Lifestyle Essentials and Drive Premium Value
Key Data Insights
Brands Turn Nappies into Lifestyle Essentials and Drive Premium Value
Convenience and Efficacy Aids Premium-Driven Growth
Sustainability Continues to Grow as a Defining Trend in the Industry
Consumer Engagement to Grow with Limited Editions and Seasonal Designs
Brands to Boost Sustainability Credentials to Attract Eco-Conscious Buyers
Discounters and Variety Stores to Continue Gaining Ground as Consumers Trade Down for Value
Metsä Tissue Leverages Lambi Product Innovation to Defend Share as Private Label Gains Ground
Discounters Continue to Expand Their Reach and Attract Value-Focused Shoppers
E-Commerce and Omnichannel Innovation Accelerates Online Retail Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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