Away-from-home (AFH) tissue and hygiene in 2025 experienced robust current value growth, with sales reaching KRW925.2 billion, representing a 5% increase compared to 2024. This performance reflects both the ongoing recovery in public and institutional demand and the effects of broader economic and demographic changes.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in South Korea?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in South Korea?
- How are products distributed in Away-From-Home Tissue and Hygiene in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in South Korea - Category analysis
Key Data Insights
Recovering Tourism Drives Category Growth
Recovering Tourism Drives Category Growth
Monit Drives Innovation with Smart Care
Yuhan-Kimberly’S Recycling Campaign Enhances Sustainability Credentials and Procurement Standards
Government Policies Shift Demand Patterns
B2c and Online Channels Redefine Business Models and Margins
Public and Hospitality Channels Set New Hygiene Standards
Tourism Recovery Drives Afh Tissue Opportunities
Coupang Biz Drives E-Commerce Efficiency
Tissue and Hygiene in South Korea - Industry Overview
Retail Adult Incontinence Sees Dynamic Growth, Supporting Overall Category Sales as Nappies/Diapers/Pants Contract
Key Data Insights
Retail Adult Incontinence Sees Dynamic Growth, Supporting Overall Category Sales as Nappies/Diapers/Pants Contract
Yuhan Kimberly Co Ltd’S Sets New Standard for Skin Health and Premiumisation
Innovations Focus on Inclusivity and Convenience
Online Platforms Reshape Purchasing Patterns, with Bulk Buying a Popular Trend
Ingredient Transparency and Health Benefits Command Premium Pricing
Senior Care Innovations Will Increasingly Be Based on Convenience for Home-Care Needs
Yuhan Kimberly Co Ltd Leverages Wide Portfolio of Trusted Brands to Maintain Leadership
Digital-First Brands Fuel Pricing Wars in Bulk-Buying Trend
Digital-Native Brands Accelerate Online Dominance through Bulk Strategies
Offline Retail Loses Share as E-Commerce Surges
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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