PROSPECTS AND OPPORTUNITIES
AFH tissue expected to experience sluggish value growth during the forecast period
AFH tissue in South Korea is expected to see a slowdown in its volume and current value growth rates over the course of the forecast period. As the economic downturn has persisted, many restaurants and businesses shut down in 2024, with this particularly notable towards the end of the year, when there was a visible increase in closures and temporary shutdowns.
AFH adult incontinence product range expected to expand
AFH adult incontinence (AFH hygiene) is expected to see double-digit retail volume and current value CAGRs in the forecast period, as the population aged 65+ continues to rise, and as the number of care facilities for older people expands. Purchases in this category have traditionally been driven by affordability, but demand is now shifting towards higher quality products that focus on improving quality of life and caregiver convenience.
Price competitiveness likely to remain key to success
Continued rises in manufacturing costs are expected to add another layer of complexity to the landscape of AFH tissue and hygiene. Sustaining price competitiveness will become a critical endeavour as companies grapple with increased production costs, and businesses are challenged by rising costs.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in South Korea?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in South Korea?
- How are products distributed in Away-From-Home Tissue and Hygiene in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in South Korea - Category analysis
KEY DATA FINDINGS
AFH tissue maintains solid value growth and lower volume growth
Concern about waste in AFH outlets limits growth
High value growth for AFH adult incontinence due to ageing population
AFH tissue expected to experience sluggish value growth during the forecast period
AFH adult incontinence product range expected to expand
Price competitiveness likely to remain key to success
Tissue and Hygiene in South Korea - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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