Away-From-Home Tissue and Hygiene in Paraguay

May 2026

Away-from-home tissue and hygiene in 2025 demonstrates robust current value growth in Paraguay, driven by affordability and shifting purchasing behaviours, even as the formal retail volume contracts slightly. Total value sales for away-from-home tissue and hygiene rises by 3% in 2025 to PYG158 billion, with the dynamic especially pronounced in the toilet paper and paper towels segments of away-from-home tissue. The formal retail volume declines due to an increase in sales through informal chann

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Overview:

Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Paraguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Paraguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Away-From-Home Tissue and Hygiene in Paraguay report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Away-From-Home Tissue and Hygiene in Paraguay?
  • Which are the leading brands in Away-From-Home Tissue and Hygiene in Paraguay?
  • How are products distributed in Away-From-Home Tissue and Hygiene in Paraguay?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Away-From-Home Tissue and Hygiene in Paraguay - Category analysis

Key Data Insights

Gmb Import Sa Drives Affordability Shift with Inter-Leaf Paper Towel
Chart 1 Key Industry Trends for Away-From-Home Tissue and Hygiene
Gmb Import Sa Drives Affordability Shift with Inter-Leaf Paper Towel
Chart 2 Gmb Import Sa Announced the Distribution of a New Inter-Leaf Paper Towel of Diletta
Low-Priced Toilet Paper Dominates as Small Businesses Bypass Formal Retail
Elderly Needs Drive Sustained Growth for Adult Diapers in Healthcare
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Horeca Operators Embrace Cleaning Upgrades to Meet Rising Visitor Expectations
Brazilian Brands Capture Price-Conscious Buyers as Online Sales Accelerate
Institutions Prioritise Stock Reliability as Hygiene Habits Persist Post-Pandemic
Chart 5 Analyst Insight for Away-From-Home Tissue and Hygiene
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Horeca Gains Momentum as Tourism Boosts Demand for Tissue
Chart 8 Retail Channels 2020-2025
Chart 9 Economic Context for Away-From-Home Tissue and Hygiene
Chart 10 Real GDP Growth 2020-2030
Chart 11 Inflation 2020-2030
Chart 12 Consumer Context for Away-From-Home Tissue and Hygiene
Chart 13 Population 2020-2030
Chart 14 Consumer Expenditure 2020-2030
Chart 15 Population by Generation 2025

Tissue and Hygiene in Paraguay - Industry Overview

Softys Drives Innovation as Premiumisation Reshapes Demand

Key Data Insights

Chart 16 Key Industry Trends for Tissue and Hygiene
Softys Drives Innovation as Premiumisation Reshapes Demand
Chart 17 Softys Introduces its Confort Secure Technology
Clean-Wellness Drives Innovation as Brands Merge Safety with Affordability
Chart 18 Local Brand Doddy Offers Clean Wellness Features in New Wipes
Diversity and Inclusivity Drive Personalised Product Development
Chart 19 Value Sales 2020-2030
Chart 20 Value Sales by Category 2025
Brazilian Brands Drive Down Prices as Income Growth Shapes Purchasing
Modern Retail and New Entrants Reshape Access and Product Choice
Chart 21 Analyst Insight for Tissue and Hygiene
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Local Players and Brazilian Imports Intensify Competition and Reshape Shares
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Small Local Grocers Sustain Leadership as Price Gap Narrows
Biggie Expands Convenience Retail as Modernisation Accelerates
Retail E-Commerce Remains Negligible as Offline Channels Dominate
Chart 26 Retail Channels 2020-2025
Chart 27 Economic Context for Tissue and Hygiene
Chart 28 Real GDP Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Tissue and Hygiene
Chart 31 Population 2020-2030
Chart 32 Consumer Expenditure 2020-2030
Chart 33 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Away-From-Home Tissue and Hygiene

    • AFH Adult Incontinence
    • AFH Boxed Facial Tissues
      • AFH Napkins
      • AFH Tablecloths
    • AFH Paper Towels
    • AFH Toilet Paper
    • AFH Wipers

Away-From-Home Tissue and Hygiene

Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.

See all of our definitions
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.

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