Away-from-home tissue and hygiene in Ethiopia delivered a robust performance in 2025, with value sales msp rising to ETB535 million, marking a 23% increase on the previous year. This occurred in the context of high inflation, which reached 13% in 2025, and ongoing economic pressure that kept institutional budgets tight across offices, healthcare, schools and NGOs. As a result, cost-conscious purchasing dominated, with institutions favouring locally produced, affordable bulk tissue solutions ove
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Ethiopia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Ethiopia?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Ethiopia?
- How are products distributed in Away-From-Home Tissue and Hygiene in Ethiopia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Ethiopia - Category analysis
Key Data Insights
Rising Cost Pressure Drives Consumer Demand for Affordability
Rising Cost Pressure Drives Consumer Demand for Affordability
Dispenser-Friendly Formats Grow with Ahf Ethiopia’S Tender
Local Suppliers Set to Continue Prioritising Affordability and Efficiency
Operational Efficiency Set to Drive Sales through Institutional Buyers
Bulk Tissue Formats to Outpace Alternatives
Wholesalers Leverage Pricing and Reach to Consolidate Channel Dominance
Tissue and Hygiene in Ethiopia - Industry Overview
Price Pressures and Inflation Limit Consumer Purchasing
Key Data Insights
Price Pressures and Inflation Limit Consumer Purchasing
Ethio Telecom Accelerates E-Commerce Access
Retail Tissue Options Expand with Demand From Urban Shoppers
Urban Consumers to Accelerate Paper Towel Adoption as Household Habits Shift
Local Producers Expected to Leverage Cost Advantage as Value Focus Intensifies
Ontex and Procter and Gamble Maintain Lead
Eve Expands Formats to Capture New Shoppers
Small Local Grocers Maintain Lead as Supermarkets Target Premium Shoppers
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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