Away-from-home tissue will register healthy constant value growth over the forecast period. The horeca channel will continue to account for most value sales, supported by a growing tourism sector and investments in infrastructure.
Kimberly-Clark is expected to increase its strength in the region, including in Guatemala, with the opening of a new distribution centre in Costa Rica. With an investment of USD5 million, this logistic hub spans 8,600 meters and more than 11,000 pallet positions.
Premiumisation is set to increase over the forecast period, as prices stabilise and large companies such as Kimberly-Clark increase their offerings through its new distribution hub in Costa Rica. For instance, offerings such as two-ply AFH toilet paper is set to increase in popularity, while more expensive products such as wipers, and in particular Kimberly-Clark’s WypAll, will also gain value share.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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