In 2025, away-from-home tissue and hygiene in Mexico demonstrated robust value growth, outpacing many regional counterparts, with the total value increasing by 4% to MXN11.6 billion. This expansion was not primarily volume-driven, with value gains supported by shifts in consumer behaviour and a focus on premiumisation, particularly within hospitality and tourism. Compared to the broader Latin American context, where inflationary pressures remained high and economic growth slowed, Mexico's away-f
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Mexico?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Mexico?
- How are products distributed in Away-From-Home Tissue and Hygiene in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Mexico - Category analysis
Key Data Insights
Changing Consumption Habits Reshape Demand for Tissue Products
Changing Consumption Habits Reshape Demand for Tissue Products
Food Delivery Platforms Drive Demand for Napkins
Hotels Elevate Guest Experience with Premium Tissue Upgrades
Food Delivery Platforms Will Continue to Transform Demand as Restaurants Adapt Supply
Hotels and Upscale Venues to Continue Investing in Premium Tissue for Guest Comfort
Mexco's Ageing Population Set to Inform Demand
Hotels and Offices Sustain Demand
Food Delivery Platforms Reinforce Napkin Use
Tissue and Hygiene in Mexico - Industry Overview
Retailers Aim to Balance Price with Comfort and Quality
Key Data Insights
Retailers Aim to Balance Price with Comfort and Quality
Private Label and Bulk Formats Secure the Lead in Household Spending
Retailers Boost Rapid Access and Convenience with Omnichannel Expansion
Discounters and E-Commerce Accelerate Value-Led Shopping Behaviour
Retail Tissue Will Maintain Dominance as Value and Quality Converge
Wipes and Retail Adult Incontinence Set to Outpace the Market as Innovation and Demographics Align
Kimberly-Clark Defends Leadership as Private Label Gains Ground
Kimberly-Clark Expands Portfolio with Major Acquisition in 2025
Hypermarkets and Supermarkets Remain Key to Sales
Tiendas 3B and Bodega Aurrera Transform Shopping Patterns with Value Focus
Online Sales Rise, but Offline Stores Keep Their Edge on Essentials
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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