PROSPECTS AND OPPORTUNITIES
Opportunities and challenges across categories in AFH tissue and hygiene
AFH tissue and hygiene in Mexico is set to see solid current value growth throughout the forecast period, with opportunities across various categories. The ageing population, population growth, and the growing demand for specialised products represent areas of opportunity, particularly in the institutional and healthcare sectors.
A move could be seen towards e-commerce
Although e-commerce has not been a key channel for sales of AFH tissue and hygiene products in Mexico, its development represents a medium-term opportunity for players. The implementation of digital strategies, subscription models, and specific promotions could encourage greater consumption through online platforms, thus adapting to emerging shopping trends.
Innovation may be pursued, but price likely to remain most important
In Mexico’s highly price-competitive market, innovation often takes a back seat, even though retail tissue and hygiene products continue to explore new developments. Sustainability is gaining traction amongst a niche group of eco-conscious consumers, but in the AFH channel, cost remains the primary sales driver, unless corporate policies specifically mandate eco-friendly choices.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Mexico?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Mexico?
- How are products distributed in Away-From-Home Tissue and Hygiene in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Mexico - Category analysis
KEY DATA FINDINGS
AFH toilet paper continues to lead due to its ubiquity
Ageing population drives growth for AFH adult incontinence
Fulfilling demand and maintaining competitive pricing remain most important factors
Opportunities and challenges across categories in AFH tissue and hygiene
A move could be seen towards e-commerce
Innovation may be pursued, but price likely to remain most important
Tissue and Hygiene in Mexico - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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