PROSPECTS AND OPPORTUNITIES
Rising urbanisation and tourism to drive demand
Away-from-home tissue and hygiene sales are expected to rise over the forecast period as the modernisation and urbanisation of Tunisian society, along with an increase in the number of tourists visiting Tunisia, will drive demand. In addition, the increasing number of private hospitals and nursing homes will further support the rising need for away-from-home tissue and hygiene products going forward.
Ageing population fuels growth in AFH hygiene
Tunisia's population is ageing, with an increasing number of people aged 65 and older. As older adults become a larger segment of the consumer base, this will drive volume sales of away-from-home hygiene products, particularly AFH adult incontinence items.
Innovation will be key
With intense competition between key players, innovation is expected to play a significant role over the forecast period. Companies will focus on offering cost-effective and innovative products that attract and cater to the needs of both consumers and businesses.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Tunisia?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Tunisia?
- How are products distributed in Away-From-Home Tissue and Hygiene in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Tunisia - Category analysis
KEY DATA FINDINGS
Busy lifestyles and more women in the workforce encourage Tunisians to eat out, supporting category growth in 2024
Healthcare facilities increasingly provide AFH adult incontinence products
Imported brands have significant foothold
Rising urbanisation and tourism to drive demand
Ageing population fuels growth in AFH hygiene
Innovation will be key
Tissue and Hygiene in Tunisia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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