PROSPECTS AND OPPORTUNITIES
Economy options to drive volumes, but premium products poised for recovery
Value sales of away-from-home tissue and hygiene in Chile are expected to gradually gain growth momentum over the forecast period as economic conditions in the country stabilise. As companies gain greater financial flexibility, they will be able to trade up to higher-tier segments again, which will drive up value in the category.
Economic stability to fuel omnichannel expansion
Sales of away-from-home tissue and hygiene are likely to regain growth momentum through e-commerce as improving economic conditions allow consumers to once again prioritise this channel over traditional outlets such as fairs and small distributors, where they had previously sought the best prices during the review period. Key market players have implemented measures to refine their sales strategies, aligning with the growing trend of adopting an omnichannel approach that integrates online and offline experiences.
Sustainable solutions in tissue products: Reducing waste and costs
Innovations in away-from-home tissue are expected to focus on efficiency, with the dual goal of sustainability and cost savings. An example of this is Tork, a brand by Essity, which launched the Tork OptiServe system in 2024, a solution designed to optimise facility management and reduce environmental impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Chile?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Chile?
- How are products distributed in Away-From-Home Tissue and Hygiene in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Chile - Category analysis
KEY DATA FINDINGS
Economy segment gains traction amid budget constraints
Ageing population drives growth of AFH adult incontinence
AFH paper towels with longer roll length gain traction in institutional and traditional channels
Economy options to drive volumes, but premium products poised for recovery
Economic stability to fuel omnichannel expansion
Sustainable solutions in tissue products: Reducing waste and costs
Tissue and Hygiene in Chile - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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