PROSPECTS AND OPPORTUNITIES
Further growth in tourism and foodservice sectors will support demand for AFH tissue and hygiene products
Further growth is forecast for AFH tissue and hygiene in Malaysia, underpinned by the country’s ageing population and a positive outlook for tourism and food service industries. In 2023, 7.
Horeca as leading channel in AFH tissue categories, with growth spurred by food delivery services
Horeca will continue to be the leading channel in AFH tissue, propelled by strong demand from the tourism and foodservice industries. Steady growth in domestic consumer spending, combined with rising numbers of tourists, ensures that hotels, restaurants and catering companies remain key sources of AFH tissue sales.
Viral bottom-pull hanging tissue trend likely to expand, while Kimberley-Clark will remain on top
A recent trend in the local market is the viral hanging bottom-pull facial tissue, which has gained popularity on social media platforms such as TikTok and looks set to become even more prevalent during the forecast period. Local tissue giant Nibong Tebal Paper Mill introduced a hanging bottom-pull facial tissue in October 2024 through its premium Royal Gold brand, offering 500 sheets of three-ply tissue in packaging designed for both convenience and decorative appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Malaysia?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Malaysia?
- How are products distributed in Away-From-Home Tissue and Hygiene in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Malaysia - Category analysis
KEY DATA FINDINGS
Economic recovery boosts category growth in 2024
Ageing population drives demand in AFH hygiene
Investment in innovation caters to Malaysia’s rapidly expanding elderly demographic
Further growth in tourism and foodservice sectors will support demand for AFH tissue and hygiene products
Horeca as leading channel in AFH tissue categories, with growth spurred by food delivery services
Viral bottom-pull hanging tissue trend likely to expand, while Kimberley-Clark will remain on top
Tissue and Hygiene in Malaysia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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