Competitive Landscape
Domestic Brands and Private Label Intensify Competition for B2b Contracts
Over the period from 2021 to 2025, away-from-home tissue and hygiene experienced heightened competition among both brands and private label, particularly as tariffs altered travel patterns and fuelled demand from hospitality operators. The environment became less concentrated as more suppliers, including private label, competed aggressively to secure business-to-business contracts with hotels, restaurants, and cafés.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Canada?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Canada?
- How are products distributed in Away-From-Home Tissue and Hygiene in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Canada - Category analysis
Key Data Insights
Us Tariffs Lead to Increased Domestic Travel as Consumers Seek to Save Costs
US Tariffs Lead to Increased Domestic Travel as Consumers Seek to Save Costs
Domestic Tourism Growth Boosts Demand for Convenient Solutions
Rising Domestic Travel Lifts Demand for High-Capacity Tissue Solutions
Foodservice Venues Increase Paper-Based Hygiene as Dining Out Rises
Procurement Shifts to Sustainability as Regulations and Cost Efficiency Converge
Domestic Brands and Private Label Intensify Competition for B2b Contracts
Hospitality Venues Drive Tissue Demand as Domestic Travel Surges
Tissue and Hygiene in Canada - Industry Overview
Brands Balance Premium Push with Demands From Cost-Conscious Consumers
Key Data Insights
Brands Balance Premium Push with Demands From Cost-Conscious Consumers
Consumer Demand for Gentle and Clean Wellness Solutions Continues
Sustainable Demands Expand Eco-Friendly Menstrual Care
Premiumisation to Drive Growth through Retail Tissue and Adult Incontinence
Retailers to Strengthen Omnichannel Strategies as E-Commerce Accelerates
Continued Sustainability Focus to Reshape Product Development and Consumer Loyalty
Procter & Gamble and Kruger Strengthen Brand Leadership through Broad Retail Reach
Supermarkets and Hypermarkets Retain In-Store Strength
E-Commerce Accelerates as Direct-To-Consumer Brands Shift Online Shopping Habits
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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