Sales of away-from-home tissue and hygiene products are expected to rise over the forecast period, driven by continued growth in key categories such as boxed facial tissues and napkins. Demand for boxed facial tissues is expected to increase due to longer and more intense allergy seasons, a consequence of climate change that is leading to prolonged pollen exposure.
The possibility of tariffs on Canadian imports, particularly under proposed trade policies by former US President Donald Trump, poses a significant risk to the Canadian away-from-home tissue industry. Many Canadian manufacturers rely on cross-border trade, with raw materials and finished products moving between Canada and the US.
Away-from-home tissue and hygiene in Canada has already witnessed significant structural changes, with further consolidation expected over the forecast period. Kimberly-Clark's exit from the Canadian retail tissue market in 2023 raised questions about the future of its away-from-home segment in Canada, including the potential sale of its international operations outside North America.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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