PROSPECTS AND OPPORTUNITIES
Value growth set to keep on rising
Over the forecast period, AFH tissue and hygiene is expected to grow in current value terms, albeit at a more moderate pace compared to the review period. Keeping expenses under control and adhering to previously established budgets will be essential for offices, healthcare operators such as hospitals and nursery homes, as well as for hotels and restaurants.
Growth potential in B2B sales and a sharper focus on sustainability
Recent years have seen online B2C sales grow in Italy, bringing the country closer to other western European markets in terms of ecommerce penetration. However, B2B has not kept pace, even though its potential market is substantially larger than that of B2C.
Rising prevalence of diabetes will drive increased demand for innovative adult incontinence products
Italy is expected to see a marked rise in the prevalence of dementia and type 2 diabetes, with the latter driven by rising obesity. Both conditions are associated with incontinence, as urine stagnation can cause infections and necessitate more frequent product changes to prevent odours and dampness.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Italy?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Italy?
- How are products distributed in Away-From-Home Tissue and Hygiene in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Italy - Category analysis
KEY DATA FINDINGS
Value sales rise for AFH tissue and hygiene in 2024
Adult incontinence falls thanks to hospital infrastructure issues
Environmental concerns impact development
Value growth set to keep on rising
Growth potential in B2B sales and a sharper focus on sustainability
Rising prevalence of diabetes will drive increased demand for innovative adult incontinence products
Tissue and Hygiene in Italy - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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