In 2025, away-from-home (AFH) tissue and hygiene in Ecuador experienced a modest recovery following the disruption of 2024, when nationwide power outages curtailed commercial activity and reduced out-of-home consumption. Current value sales rose to USD103.4 million, an increase of 3% from the previous year, yet growth remained subdued due to ongoing cost pressures for businesses.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Ecuador?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Ecuador?
- How are products distributed in Away-From-Home Tissue and Hygiene in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Ecuador - Category analysis
Key Data Insights
Corporación Favorita Reshapes Purchasing with Retail Bulk Ranges
Corporación Favorita Reshapes Purchasing with Retail Bulk Ranges
Afh Hygiene Outperforms as Discretion Drives Dominance
Kimberly-Clark Professional Leverages Sustainability for Reputational Gains
Institutional Suppliers Expand Contracts as Families Shift Away From Retail Purchases
Bulk Retail Formats Attract Small Businesses as Service Becomes a Key Battleground
Hospitals Prioritises Consistent Supply and Reliability
Tissue and Hygiene in Ecuador - Industry Overview
Tuti Drives Value Shift as Consumers Trade Down and Private Label Grows
Key Data Insights
Tuti Drives Value Shift as Consumers Trade Down and Private Label Grows
Panolini Expands Its Range to Be More Inclusive
Tampons and Pull-Ups Reshape Routines as Convenience Rises in Importance
Discounter Expansion and Private Label Strategies Create a Price-Focused Competitive Environment
Convenience and Inclusion Reshape Product Design and Communication
Toilet Paper to Face Limited Growth
Productos Familia Sancela Del Ecuador Defends Lead, Despite Losing Share
Private Label Challenges Leading Brands
Kimberly-Clark Ecuador Expands Brand Portfolio with the Acquisition of Kenvue Inc.
Small Local Grocers Retain Leading Channel Place as Discounters Expand Reach
E-Commerce Grows Steadily but Remains a Minor Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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