Sales of away-from-home tissue and hygiene products are expected to continue rising over the forecast period, supported by long-term economic recovery, growing urbanisation, and an increase in tourism. As travel activity picks up, the demand for hygiene products in public spaces, offices, and hospitality venues is set to grow.
The HORECA channel is expected to account for the bulk of sales across the forecast period, with a continued upward trend in demand. Economic recovery, changing consumer lifestyles, and urbanisation are all expected to encourage consumers to dine out and visit hospitality venues more frequently.
Environmental concerns are expected to become more prominent in society over the long term, leading the away-from-home sector to adapt by offering more sustainable options. As consumers increasingly prioritise eco-friendliness, HORECA establishments will look to differentiate themselves by offering biodegradable and recycled/recyclable tissue products.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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