PROSPECTS AND OPPORTUNITIES
Growing urbanisation and a rise in tourism is set to support growth for AFH tissue and hygiene
Sales of away-from-home tissue and hygiene products are expected to continue rising over the forecast period, supported by long-term economic recovery, growing urbanisation, and an increase in tourism. As travel activity picks up, the demand for hygiene products in public spaces, offices, and hospitality venues is set to grow.
Retail e-commerce is set to rise as managing supplies online becomes the norm
The HORECA channel is expected to account for the bulk of sales across the forecast period, with a continued upward trend in demand. Economic recovery, changing consumer lifestyles, and urbanisation are all expected to encourage consumers to dine out and visit hospitality venues more frequently.
Rising environmental awareness is set to drives sustainability in the HORECA Sector
Environmental concerns are expected to become more prominent in society over the long term, leading the away-from-home sector to adapt by offering more sustainable options. As consumers increasingly prioritise eco-friendliness, HORECA establishments will look to differentiate themselves by offering biodegradable and recycled/recyclable tissue products.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Romania?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Romania?
- How are products distributed in Away-From-Home Tissue and Hygiene in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Romania - Category analysis
KEY DATA FINDINGS
A rise in tourism and social activities drives value growth for AFH tissue
The ageing population supports ongoing growth for AFH adult incontinence
Romania's leading tissue manufacturers focus on sustainability and efficiency with new investments
Growing urbanisation and a rise in tourism is set to support growth for AFH tissue and hygiene
Retail e-commerce is set to rise as managing supplies online becomes the norm
Rising environmental awareness is set to drives sustainability in the HORECA Sector
Tissue and Hygiene in Romania - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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