Competitive Landscape
Pehart Grup Acquisition Triggers Renewed Investment and Brand Focus
The away-from-home tissue and hygiene landscape in Romania is characterised by a high level of concentration, led by manufacturing giants that serve the wider south-eastern Europe region. Pehart Grup, one of the oldest manufacturers in this area, holds a leading position through its extensive portfolio that covers both retail and away-from-home tissue and hygiene.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Romania?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Romania?
- How are products distributed in Away-From-Home Tissue and Hygiene in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Romania - Category analysis
Key Data Insights
Metro Secures Horeca Loyalty by Delivering Affordable Solutions in a Volatile Year
Metro Secures Horeca Loyalty by Delivering Affordable Solutions in a Volatile Year
Bulk Formats and Institutional Demand Drive Expansion of Away-From-Home Tissue
Vrancart Accelerates Transition to Green Energy
Ageing Population Set to Fuel Demand for Away-From-Home Hygiene
Smart Hygiene and Personalisation Redefine Procurement and Branding
Pehart Grup Acquisition Triggers Renewed Investment and Brand Focus
Metro Expands Cash and Carry and E-Shop to Boost Horeca Loyalty
Metro E-Shop Attracts Business Buyers with Convenience and Fast Delivery
Tissue and Hygiene in Romania - Industry Overview
Lidl Shields Consumers From Price Hikes with Blocked Pricing
Key Data Insights
Lidl Shields Consumers From Price Hikes with Blocked Pricing
Elfi Invests in Solar Power and Automation to Meet Eco Demand
Aquant Happy Planet Wipes Launch as Wellness and Eco Claims Surge
Private Label and Premium Brands Split Shopper Loyalties Amid Price Pressure
Sustainability Regulations Push Manufacturers toward Biodegradable Solutions
Health and Wellness Claims Reshape Product Innovation and Marketing
Procter & Gamble Loses Ground as Private Label Gains Traction
Kaufland and Discounters Win Shoppers over with Wide Product Ranges and Value Offerings
Carrefour and Emag.Ro Accelerate Shift to E-Commerce with Omnichannel Innovation
Discounters and Online Specialists Drive Pack Size and Pricing Trends
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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