PROSPECTS AND OPPORTUNITIES
Growth driven by on-trade’s recovery and rising disposable incomes
Over the forecast period, away-from-home tissue sales are expected to pick up as on-trade establishments continue to recover post pandemic and rising disposable incomes encourage more people to visit these places. Sales of away-from-home hygiene products are also set to increase, driven by the ageing population in Georgia.
Price will have to be right
Price is expected to remain a key consideration for businesses in away-from-home tissue and hygiene in Georgia. Local establishments, including hotels, restaurants, and hospitals, are projected to prioritise cost-effectiveness when sourcing tissue products.
Innovation to focus on sensitive skin, sustainability and comfort
Over the forecast period, manufacturers are anticipated to focus on improving the absorption and durability of their products, and a broader range of products suitable for sensitive skin and those prone to allergies is likely to appear in the market. More sustainable alternatives, including biodegradable and recyclable materials, are also expected going forward, aimed at reducing environmental impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Georgia?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Georgia?
- How are products distributed in Away-From-Home Tissue and Hygiene in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Georgia - Category analysis
KEY DATA FINDINGS
Increasing hygiene standards and pandemic recovery fuel growth
AFH adult incontinence continues to face challenges in gaining traction
Limited innovation in away-from-home tissue as manufacturers focus instead on price discounts
Growth driven by on-trade’s recovery and rising disposable incomes
Price will have to be right
Innovation to focus on sensitive skin, sustainability and comfort
Tissue and Hygiene in Georgia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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