Away from home tissue and hygiene is expected to see healthy CAGR over the forecast period, with AFH toilet paper expected to see the strongest CAGR across the category. This will be driven by ongoing expansion seen in on-trade and retail outlets, alongside the rising public awareness of health and hygiene.
The ageing population in Turkey will continue to stimulate sales of AFH adult incontinence (AFH hygiene), with this demographic expected to continue to grow. Urbanisation and busier lifestyles are predicted to contribute to a higher number of elderly people residing in care homes, while enhanced social services improve access to healthcare institutions.
Competition among companies selling AFH tissue and hygiene products is expected to intensify over the forecast period, with pricing playing a central role. In tissue products, dual-purpose and high-quality offerings are predicted to capture share.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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