PROSPECTS AND OPPORTUNITIES
On-trade and retail outlets will drive AFH tissue sales, with AFH toilet paper in the lead
Away from home tissue and hygiene is expected to see healthy CAGR over the forecast period, with AFH toilet paper expected to see the strongest CAGR across the category. This will be driven by ongoing expansion seen in on-trade and retail outlets, alongside the rising public awareness of health and hygiene.
Ageing population will continue to simulate sales of AFH incontinence products
The ageing population in Turkey will continue to stimulate sales of AFH adult incontinence (AFH hygiene), with this demographic expected to continue to grow. Urbanisation and busier lifestyles are predicted to contribute to a higher number of elderly people residing in care homes, while enhanced social services improve access to healthcare institutions.
Competition will mainly be based on offering the best price/quality ratio
Competition among companies selling AFH tissue and hygiene products is expected to intensify over the forecast period, with pricing playing a central role. In tissue products, dual-purpose and high-quality offerings are predicted to capture share.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Turkey?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Turkey?
- How are products distributed in Away-From-Home Tissue and Hygiene in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Turkey - Category analysis
KEY DATA FINDINGS
Away from home tissue and hygiene shows a strong performance, with AFH tissue being the most robust
Ageing population drives sales of AFH adult incontinence products
Incontinence products are mainly sold through a tender process
On-trade and retail outlets will drive AFH tissue sales, with AFH toilet paper in the lead
Ageing population will continue to simulate sales of AFH incontinence products
Competition will mainly be based on offering the best price/quality ratio
Tissue and Hygiene in Turkey - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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