PROSPECTS AND OPPORTUNITIES
Away-from-home toilet paper will continue to underperform
Retail constant value sales of AFH tissue and hygiene will continue to exhibit a marginal decline in 2025. They will also fall across the forecast period as a whole, with AFH toilet paper continuing to dominate sales, despite a slight decline.
E-commerce will grow in importance
Away-from-home toilet paper and paper wipers are widely used in such businesses as restaurants, hotels, offices and institutional settings. As the emphasis on hygiene and cleanliness continues to intensify in shared environments, the demand for these away-from-home products is poised to rise.
Away-from-home wipers and paper towels will see modest growth in retail constant value sales
The forecast period will see increased retail constant value sales of AFH wipers, driven by the increasing need for convenient and efficient cleaning solutions across a spectrum of business and industrial settings. Away-from-home wipers have emerged as the preferred choice for maintaining optimal hygiene and cleanliness in public spaces due to their ease of use and versatile functionality.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Latvia?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Latvia?
- How are products distributed in Away-From-Home Tissue and Hygiene in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Latvia - Category analysis
KEY DATA FINDINGS
Away-from-home toilet paper accounts for the bulk of retail value sales
An ageing population supports demand growth for away-from-home adult incontinence
Intense price competition limits pace of innovation
Away-from-home toilet paper will continue to underperform
E-commerce will grow in importance
Away-from-home wipers and paper towels will see modest growth in retail constant value sales
Tissue and Hygiene in Latvia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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