In 2025, away-from-home tissue and hygiene in Latvia experienced a subdued performance, with total sales value reaching EUR12.4 million, reflecting a marginal decline of -0.7% compared to the previous year. This stagnation is attributed primarily to two key drivers: an unseasonably cold summer and ongoing economic uncertainty. The horeca channel, which relies heavily on outdoor cafés and restaurants, faced additional pressure as the colder weather limited customer turnout and constrained sales v
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Latvia?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Latvia?
- How are products distributed in Away-From-Home Tissue and Hygiene in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Latvia - Category analysis
Key Data Insights
Cold Weather and Economic Challenges Limit Horeca Sales
Cold Weather and Economic Challenges Limit Horeca Sales
Jumbo Toilet Paper and Paper Towels Anchor Institutional Demand
Affordability Focus and Healthcare Funding Sustain Demand for Essentials
Institutional Buyers Prioritise Essentials as Horeca Rebounds with Warmer Summers
Hygiene Wipes Outpace Staples in Growth Terms, but Will Remain Niche
E-Commerce and Sustainability Shift Procurement as Essentials Stay Central
Horeca and Business Buyers Face Stagnation Amid Cold Weather and Economic Uncertainty
Tissue and Hygiene in Latvia - Industry Overview
Rimi and Maxima Ignite Price Wars, Reshaping Affordability for Shoppers
Key Data Insights
Rimi and Maxima Ignite Price Wars, Reshaping Affordability for Shoppers
Adult Incontinence Surges as an Ageing Population Drives Sustained Demand
Convenience Drives Underlying Demand in Tissue and Hygiene
Retailers Expand Private Label While Brands Defend Premium Share
Older Consumers Boost Adult Incontinence as Population Ages
Discounters and E-Commerce Reshape Shopper Habits and Pricing Power
Rimi and Maxima Drive Consolidation through Private Label Expansion
Maxima and Rimi Drive Value through Promotions and Assortment
Online Arms of Major Chains Capture E-Commerce Momentum with Delivery and Deals
Drogas Extends Private Label Reach as Specialist Stores Gain Traction
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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