PROSPECTS AND OPPORTUNITIES
Away-from-home tissue and hygiene set to register strong growth moving forward
Away-from-home tissue and hygiene is predicted to register strong growth rates over the forecast period. Both AFH adult incontinence and away-from-home tissue are set to contribute to this performance.
Horeca channel set to support demand over forecast period
Horeca (hotels, restaurants, and catering) is expected to significantly drive growth for away-from-home tissue in South Africa over the forecast period. As the economy continues to stabilise and improve, an increasing number of people will spend greater time outside of the home, leading to rising demand for away-from-home tissue.
Virgin pulp is emerging with business demand for away-from-home tissue demonstrating positive growth
In South Africa, there was a downward trend in pulp exportation during the pandemic due to the lower production of this material, including less paper waste stemming from businesses. On the other hand, virgin pulp offerings are being increasingly explored by leading brands such as Dinu (Universal Paper & Plastics BOP (Pty) Ltd), which uses this material across its range, as does Twinsaver in its bulk 1-ply packs.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in South Africa?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in South Africa?
- How are products distributed in Away-From-Home Tissue and Hygiene in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in South Africa - Category analysis
KEY DATA FINDINGS
Away-from-home tissue’s growth driven by rising urbanisation, tourism and foodservice
Growth of AFH adult incontinence driven by rising awareness and more affordable options
Competition in speciality away-from-home tissue supports value sales
Away-from-home tissue and hygiene set to register strong growth moving forward
Horeca channel set to support demand over forecast period
Virgin pulp is emerging with business demand for away-from-home tissue demonstrating positive growth
Tissue and Hygiene in South Africa - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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