Away-From-Home Tissue and Hygiene in Slovenia

May 2026

Away-from-home tissue and hygiene in Slovenia in 2025 demonstrated stable value growth, reaching EUR14 million, increasing by 4% year-on-year. This performance was shaped by ongoing resilience in demand from public institutions, offices, and horeca, with volume stability taking precedence over price-driven expansion as buyers remain highly price-sensitive. Compared to the broader regional context in eastern Europe, where economic pressures and public spending constraints are also evident, Sloven

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Overview:

Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Away-From-Home Tissue and Hygiene in Slovenia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Away-From-Home Tissue and Hygiene in Slovenia?
  • Which are the leading brands in Away-From-Home Tissue and Hygiene in Slovenia?
  • How are products distributed in Away-From-Home Tissue and Hygiene in Slovenia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Away-From-Home Tissue and Hygiene in Slovenia - Category analysis

Key Data Insights

Volume Growth Remains Stable Despite Declining, Ageing Population
Chart 1 Key Industry Trends for Away-From-Home Tissue and Hygiene
Volume Growth Remains Stable Despite Declining, Ageing Population
High-Capacity Tissue Solutions Secure Institutional Contracts Amid Price Pressure
Government Co-Financing Enables Paloma to Deliver Affordable, Sustainable Supply
Chart 2 Paloma Built High-Bay Warehouse to Optimise Sustainable Logistics in 2025
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Public Procurement to Remain Focused on Volume-Led Growth and Cost Control
Procurement Teams to Demand Sustainability and Operational Efficiency in Tenders
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Horeca Drives Volume Gains as Tourism and Hospitality Rebound
Chart 7 Retail Channels 2020-2025
Chart 8 Economic Context for Away-From-Home Tissue and Hygiene
Chart 9 Real Gdp Growth 2020-2030
Chart 10 Inflation 2020-2030
Chart 11 Consumer Context for Away-From-Home Tissue and Hygiene
Chart 12 Population 2020-2030
Chart 13 Consumer Expenditure 2020-2030
Chart 14 Population by Generation 2025

Tissue and Hygiene in Slovenia - Industry Overview

Manufacturers Leverage Energy Aid and Automation to Safeguard Pricing

Key Data Insights

Chart 15 Key Industry Trends for Tissue and Hygiene
Manufacturers Leverage Energy Aid and Automation to Safeguard Pricing
Chart 16 State Energy Aid Scheme Supports Cost Stability For Tissue Producers in 2025
Leading Brands Use Premium Offerings to Drive Value Sales
Paloma Secures Sustainable Leadership through Digital Transformation
Chart 17 Paloma PaloMAX Recognised as Product of the Year 2025
Chart 18 Value Sales 2020-2030
Chart 19 Value Sales by Category 2025
Domestic Producers Invest in Automation to Drive Efficiency Gains
Retail Tissue Maintains Lead as Premiumisation and Value Tiers Diverge
Value-Driven Consumption and Sustainability Reshape Competition
Chart 20 Forecast Value Sales 2020-2030
Chart 21 Forecast Value Sales by Category 2025-2030
Orbico Consolidates Leadership as Price Sensitivity Intensifies
Chart 22 Analyst Insight for Tissue and Hygiene
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Supermarkets and Hypermarkets Reinforce Dominance with Broad Assortment and Value Focus
Discounters Capture Price-Conscious Shoppers as Value Trumps Loyalty
Online Sales Edge Upwards but Remain Niche for Bulk and Discreet Purchases
Chart 25 Retail Channels 2020-2025
Chart 26 Economic Context for Tissue and Hygiene
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Tissue and Hygiene
Chart 30 Population 2020-2030
Chart 31 Consumer Expenditure 2020-2030
Chart 32 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Away-From-Home Tissue and Hygiene

    • AFH Adult Incontinence
    • AFH Boxed Facial Tissues
      • AFH Napkins
      • AFH Tablecloths
    • AFH Paper Towels
    • AFH Toilet Paper
    • AFH Wipers

Away-From-Home Tissue and Hygiene

Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.

See all of our definitions
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.

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