Away-from-home tissue and hygiene in Jordan demonstrated robust value growth in 2025, with institutional sales reaching JOD18 million, up 10% from the previous year. This rise outpaced the regional average, reflecting a notable recovery and renewed business confidence following recent economic pressures. The underlying driver of this performance was a strategic shift among Jordanian businesses, which responded to ongoing structural and external economic stress by pivoting towards locally manufac
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Jordan?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Jordan?
- How are products distributed in Away-From-Home Tissue and Hygiene in Jordan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Jordan - Category analysis
Key Data Insights
Fine Hygienic Holding Leverages Wellness Expansion to Deepen Client Loyalty
Fine Hygienic Holding Leverages Wellness Expansion to Deepen Client Loyalty
E-Commerce Streamlines Institutional Purchasing and Boosts Efficiency
Smart Dispenser Adoption to Reshape B2b Supplier Competition
Economy-Plus Tissue to Win Long-Term Contracts with Horeca and Smes
Green Procurement Mandates to Drive Demand for Recycled Fibre and Biodegradable Wipes
Bulk Procurement Drives Institutional Loyalty and Stable Supply
Tissue and Hygiene in Jordan - Industry Overview
Bulk Value-Pack Offerings Boost Affordability and Loyalty
Key Data Insights
Bulk Value-Pack Offerings Boost Affordability and Loyalty
Nappies and Diapers Drive Growth as Essentials Outpace Non-Essentials
Brands Target Sensitive Consumers with Clean Label Launches
Local Brands to Win Trust as Affordability Drives Household Choices
E-Commerce and Local Partnerships to Reshape Distribution and Loyalty
Population Ageing and Rising Costs to Inform Product Innovation and Value
Leading Local Players Capitalise on Affordability to Defend Share
Small Local Grocers Sustain Lead through Bundle Strategies
Retail E-Commerce Accelerates as Families Seek Value and Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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