PROSPECTS AND OPPORTUNITIES
AFH tissue and hygiene to grow as the population increases
AFH tissue and hygiene is expected to continue to grow at an accelerated pace given Peru’s population growth, which will lead to higher demand from companies, businesses, health establishments and public services. AFH boxed facial tissue shows high growth potential, especially due to its ability to penetrate hotels of various sizes throughout the country.
B2B marketing tools will remain key to driving sales
Tissue and hygiene companies will continue to allocate more and more resources to grow their client portfolio, with a more competitive landscape anticipated in the upcoming years. There will be a stronger emphasis on customer prospecting, making it a key element for generating new clients and the development of portfolios.
Price and efficiency will be important claims in the short term
In the upcoming period, companies are expected to be more demanding in terms of product offerings that promote cost efficiency and savings. Tissue and hygiene brands will have to adapt to ensure profitability.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Peru?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Peru?
- How are products distributed in Away-From-Home Tissue and Hygiene in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Peru - Category analysis
KEY DATA FINDINGS
B2B sales increase but diminish value growth potential
Category is growing but is still poorly served by companies
Search for value leads to more efficient lines
AFH tissue and hygiene to grow as the population increases
B2B marketing tools will remain key to driving sales
Price and efficiency will be important claims in the short term
Tissue and Hygiene in Peru - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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