Competitive Landscape
Top Manufacturers Compete on Price to Sustain Leadership
The environment is dominated by a few major players who leverage their scale and deep institutional relationships to secure high-volume contracts. Over the past five years, the competitive environment has become even more focused, as the leading companies intensify price competition across core away-from-home tissue categories, making it increasingly difficult for smaller competitors to challenge their positions or for the market to fragment.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Peru?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Peru?
- How are products distributed in Away-From-Home Tissue and Hygiene in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Peru - Category analysis
Key Data Insights
Kimberly-Clark and Softys Drive Sharp Price Competition, Limiting Premiumisation
Kimberly-Clark and Softys Drive Sharp Price Competition, Limiting Premiumisation
Away-From-Home Tissue Leads Value and Volume as Institutions Prioritise Core Formats
Essity’S Tork Leverages Dispensing Innovation to Win on Sustainability and Savings
Institutions Shift to Value-Based Solutions as Population Rises
Consultative Selling to Unlock Growth in Institutional Hygiene
Price Competition Gives Way to Efficiency and Service-Driven Growth
Top Manufacturers Compete on Price to Sustain Leadership
Brands Broaden Reach through Discounters as Competition Intensifies
Tissue and Hygiene in Peru - Industry Overview
Brands Capitalise on Value-Driven Buying with Larger Packs to Aid Value Share
Key Data Insights
Brands Capitalise on Value-Driven Buying with Larger Packs to Aid Value Share
Consumers Seek Products That Streamline Daily Routines
Premium Features Fuel Retail Adult Incontinence Growth
Discounters to Attract Price-Focused Shoppers as Private Label Accelerates
Retail Hygiene Will Maintain Lead as Adult Incontinence Outpaces Growth
Discounters and Economic Brands to Grow through Private Label Ranges
Softys and Kimberly-Clark Defend Leadership as New Rivals Gain Ground
Small Local Grocers Maintain Channel Lead
Mass Captures Share From Small Grocers with Low Prices and Large Packs
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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