In 2025, away-from-home tissue and hygiene in Serbia achieved robust value growth, with total value reaching RSD6.3 billion and a year-on-year increase of 6%. This performance remains positive in a regional context, especially as price increases have slowed compared to previous years. Despite a deceleration in tourist arrivals after a strong 2024, growth was supported by ongoing expansion in the foodservice and hospitality landscape, particularly the entry and expansion of major international fa
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Serbia?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Serbia?
- How are products distributed in Away-From-Home Tissue and Hygiene in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Serbia - Category analysis
Key Data Insights
Fast Food Chains Boost Premium Tissue Demand with New Outlets
Fast Food Chains Boost Premium Tissue Demand with New Outlets
International Chains Drive Shift to Premium, Branded Tissue
Major Events and Hotel Investments to Drive Premium Tissue Demand
Paper Towels to Replace Air Dryers as Hygiene Focus Intensifies
Eco-Friendly Tissue Launches Accelerate as Sustainability Gains Traction
Local Manufacturers and International Brands Set Dual Standard for Horeca Supply
Tissue and Hygiene in Serbia - Industry Overview
Discounters Expand Private Label Offerings as Price Sensitivity Rises
Key Data Insights
Discounters Expand Private Label Offerings as Price Sensitivity Rises
Top International Brands Respond with Plastic-Free Wipes to Private Label Product Competition
Leading Players Promote Eco-Friendly Tissue with Natural Cellulose
Private Label and Discounter Strategies to Reshape Consumer Preferences
Retail Tissue to Maintain Lead as Adult Incontinence Accelerates
Innovation and Sustainability to Drive Competitive Responses to Price Pressure
Dreniknd Doo Strengthens Lead through Innovation and Broad Distribution
Retailers Drive Store Visits with Affordability as Shoppers Prioritise Price
E-Commerce Stalls as Shoppers Return to Stores for Essentials
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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