In 2025, away-from-home tissue and hygiene in Croatia posted robust value growth, reaching EUR42.2 million, driven almost entirely by the exceptional performance of the tourism and hospitality channel. The country recorded a record 21.8 million tourists and over 110 million overnight stays, setting a new high for inbound travel and directly supporting increased consumption of toilet paper, napkins and paper towels across hotels, restaurants and cafés. This surge in demand was especially concentr
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Croatia?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Croatia?
- How are products distributed in Away-From-Home Tissue and Hygiene in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Croatia - Category analysis
Key Data Insights
Metro Croatia Leverages App-Based Pricing to Strengthen Horeca Cost Control
Metro Croatia Leverages App-Based Pricing to Strengthen Horeca Cost Control
Record Tourist Arrivals Propel Demand for Bulk Tissue Solutions
Tourism Operators Adjust Purchasing to Manage Seasonal Demand Surges
Hospitality Buyers Set to Embrace Cost Control and Sustainable Procurement
Tourist Arrivals Drive Horeca Channel to Record Demand
Tissue and Hygiene in Croatia - Industry Overview
Government Price Caps Reshape Purchasing as Affordability Dominates
Key Data Insights
Government Price Caps Reshape Purchasing as Affordability Dominates
Premiumisation Holds Firm in Retail Tissue
E-Commerce Gains Ground as a Strategic Channel
Private Label Strengthens as Brands Expected to Prioritise Value Messaging
Adult Incontinence Leads Growth as Nappies Set to Face Demographic Headwinds
Retailers Expand E-Commerce and Delivery to Reach Rural Consumers
Violeta and Private Label Increase Pressure on Mid-Tier Brands
Discounters Attract Cost-Conscious Shoppers with Affordable Tissue and Hygiene
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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