PROSPECTS AND OPPORTUNITIES
Tourism growth to fuel expansion in AFH tissue
AFH tissue and hygiene is expected to maintain current value growth throughout the forecast period, with increases for both AFH tissue and AFH hygiene. As Japan looks towards the future, sustainable growth in the tourism industry is anticipated to be a key driver for the expansion of AFH tissue.
Innovative solutions for caregiving amidst an ageing population in Japan
With the ageing population in Japan, diversification will be essential for players in AFH adult incontinence to enhance their competitiveness and achieve sustainable growth. Innovation and investment in this space are therefore being strengthened.
Cost stabilisation and price adjustments ahead
From 2025 onwards, the stabilisation of manufacturing costs is anticipated; however, companies will still need to reassess their pricing strategies. A primary focus will be on improving energy efficiency and reducing the procurement costs of raw materials, which are crucial for maintaining the price competitiveness of products.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Japan?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Japan?
- How are products distributed in Away-From-Home Tissue and Hygiene in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Japan - Category analysis
KEY DATA FINDINGS
Tourism recovery boosts growth
Japan’s ageing population drives demand for innovative incontinence products
Rising costs drive higher prices
Tourism growth to fuel expansion in AFH tissue
Innovative solutions for caregiving amidst an ageing population in Japan
Cost stabilisation and price adjustments ahead
Tissue and Hygiene in Japan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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