Away-from-home tissue and hygiene in 2025 experienced solid current value growth, with sales reaching QAR83 million, an increase of 3% over the previous year. This compares favourably with the performance seen across the broader Middle East and Africa region, where mature tissue markets often display lower growth rates and more pronounced price competition. In Qatar, strong institutional and commercial demand for high-quality hygiene solutions is being underpinned by the country’s high GDP per c
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Qatar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Qatar?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Qatar?
- How are products distributed in Away-From-Home Tissue and Hygiene in Qatar?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Qatar - Category analysis
Key Data Insights
Fine Hygienic Holding Diversifies Offerings to Build Client Loyalty
Fine Hygienic Holding Diversifies Offerings to Build Client Loyalty
Sanita Servu’S Digital Overhaul Removes Barriers for Institutional Buyers
Cleaning Teams to Embrace Iot Ecosystems to Optimise Maintenance and Costs
Government-Linked Buyers to Drive Demand for Sustainable Luxury Hybrids
Wholesale Distributors Sustain Horeca and Business Demand for Hygiene
Tissue and Hygiene in Qatar - Industry Overview
Retailers Drive Value-Focused Growth through Private Label Product Launches
Key Data Insights
Retailers Drive Value-Focused Growth through Private Label Product Launches
E-Commerce Accelerates Sales of Bulk and Replenishment Items as Privacy and Choice Become Priorities
Premiumisation and Urban Lifestyles Lift Retail Tissue While Nappies and Wipes Outpace on Volume
Multipack Promotions and Premium Brands to Reshape Consumer Choice
Quick-Commerce Partnerships to Drive Rapid Delivery and Loyalty Shifts
Local Manufacturing Incentives to Reduce Import Risks and Boost Innovation
Procter and Gamble Leverages Brand Loyalty and Innovation to Widen Lead
Retailers Retain Shoppers through Bulk Offers and Loyalty
Online Retailers Accelerate with Privacy and Convenience for Bulk Hygiene
Private Label Product Launches in Hypermarkets Drive Affordability and Choice
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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