Away-From-Home Tissue and Hygiene in Indonesia

May 2026
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Away-From-Home Tissue and Hygiene in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Away-From-Home Tissue and Hygiene in Indonesia?
  • Which are the leading brands in Away-From-Home Tissue and Hygiene in Indonesia?
  • How are products distributed in Away-From-Home Tissue and Hygiene in Indonesia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Away-From-Home Tissue and Hygiene in Indonesia - Category analysis

Cost Focus Outweighs Innovation as Growth Slows
Chart 1 Key Industry Trends for Away-From-Home Tissue and Hygiene
Cost Focus Outweighs Innovation as Growth Slows
Chart 2 Livi’s product offerings remain unchanged, with no new developments observed
Away-From-Home Tissue Rolls Gain Traction in Low-End Foodservice
Government Budget Cuts Reduce Afh Tissue Usage and Slow Value Growth
Chart 3 Cost Efficiency Drives Tissue Roll Adoption in Indonesia’s Low End Food Service Sector
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Government-Backed Business Revival Unlocks Untapped Tissue Demand
Tissue Rolls Retain Lead as Hygiene Accelerates on Demographic Change
Price-Led B2b Sales and Urban Growth Shape Future Opportunity
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Livi Sustains Leadership as Pricing Eclipses Innovation in B2b Supply
B2b Tenders Sustain Traditional Supply as Innovation Stalls
Chart 8 Retail Channels 2020-2025
Chart 9 Economic Context for Away-From-Home Tissue and Hygiene
Chart 10 Real Gdp Growth 2020-2030
Chart 11 Inflation 2020-2030
Chart 12 Consumer Context for Away-From-Home Tissue and Hygiene
Chart 13 Population 2020-2030
Chart 14 Consumer Expenditure 2020-2030
Chart 15 Population by Generation 2025

Tissue and Hygiene in Indonesia - Industry Overview

Cussons and Mitu Boost Sales as Affordability Trumps Premium Features

Key Data Insights

Chart 16 Key Industry Trends for Tissue and Hygiene
Cussons and Mitu Boost Sales as Affordability Trumps Premium Features
Chart 17 Big bundles and micro-packs drive affordability
Confidence Redefines Adult Incontinence as Stigma Fades and Brands Look to Empower Women
Chart 18 Confidence launches Pants Daily Fresh: breaking stigma and empowering active women 40+
Blood Leverages Clean Wellness Claims to Capture Young Consumers
Chart 19 Value Sales 2020-2030
Chart 20 Value Sales by Category 2025
E-Commerce Competition and New Entrants Reshape Pricing Dynamics
Premiumisation in Adult Care Accelerates as Social Media Drives Adoption
Affordable Innovation and Natural Claims Broaden Consumer Appeal
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Uni-Charm Indonesia Pt and Softex Indonesia Pt Protect Share as Newcomers Leverage Value
Chart 23 Analyst Insight for Tissue and Hygiene
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Offline Retailers Hold Ground as Online Rivals Intensify Promotional-Led Growth
Livestream Promotions and Flash Sales Drive Digital Channel Momentum
Blood Leverages Omni-Channel Strategy to Win Young Deal-Seekers
Chart 26 Retail Channels 2020-2025
Chart 27 Economic Context for Tissue and Hygiene
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Tissue and Hygiene
Chart 31 Population 2020-2030
Chart 32 Consumer Expenditure 2020-2030
Chart 33 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Away-From-Home Tissue and Hygiene

    • AFH Adult Incontinence
    • AFH Boxed Facial Tissues
      • AFH Napkins
      • AFH Tablecloths
    • AFH Paper Towels
    • AFH Toilet Paper
    • AFH Wipers

Away-From-Home Tissue and Hygiene

Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.

See all of our definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.

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