Competitive Landscape
Low-Price Converters Capture Share as Businesses Downtrade
The competitive environment in away-from-home tissue and hygiene has become more fragmented over the period from 2024 to 2025, with lower-priced brands and converters making notable gains at the expense of established mainstream and premium brands. The shift is most evident in the context of reduced activity in restaurants and hotels, where a sharp fall in revenues and profits led these clients to cut spending on tissue products such as toilet paper, paper towels, and napkins, not only reducing volumes but also trading down in terms of quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Argentina?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Argentina?
- How are products distributed in Away-From-Home Tissue and Hygiene in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Argentina - Category analysis
Key Data Insights
Purchase Managers Prioritise Lower Prices, Driving Down Average Values
Purchase Managers Prioritise Lower Prices, Driving Down Average Values
Away-From-Home Tissue Holds the Largest Share but Faces Weak Demand
Local Player Expands Autocut Dispenser Imports, Reshaping Buyer Expectations
Domestic Tourism and Restaurant Activity Set to Lift Tissue Sales Growth
Government Spending Cuts Expected to Reduce Institutional Tissue Consumption
Push for Eco-Friendly Paper Set to Face Cost Headwinds
Low-Price Converters Capture Share as Businesses Downtrade
Horeca Faces Decline as Business Channel Holds Steady
Direct-To-Business E-Commerce Emerges as a Growth Driver
Tissue and Hygiene in Argentina - Industry Overview
Premiumisation Remains a Key Trend as Consumers Prioritise Comfort
Key Data Insights
Premiumisation Remains a Key Trend as Consumers Prioritise Comfort
Clean Wellness and Segmentation Drive Category Growth
Declining Birth Rates Are Expected to Have Negative Effect on Nappies/Diapers/Pants
Hypermarkets Expected to Win Back Consumers with Promotions and Engaging Shopping Experiences
Softys and Kimberly-Clark Strengthen Lead as Innovation Offsets Private Label Losses
Hypermarkets Expand Reach as Price Controls End and Shoppers Seek Variety
E-Commerce Gains Momentum as Older Shoppers Adapt and Platforms Improve
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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