PROSPECTS AND OPPORTUNITIES
Rising tourism and stronger footfall in restaurants is set to drive growth for AFH tissue
Volume and value sales of away-from-home (AFH) tissue and hygiene products are projected to experience growth from 2025 to 2029, driven primarily by Argentina’s economic recovery. After emerging from a significant economic crisis coupled with high inflation, the country is expected to see steady economic expansion, with inflation rates considerably reducing over the forecast period.
The public sector is expected to lose share in line with fiscal deficit reduction policies
During the forecast period, two significant trends are anticipated to influence the distribution of AFH tissue products: the growth of retail e-commerce and a decline in the public sector channel.
Beige coloured paper is expected to face price increases that stem from digitilisation
In recent years, there have been efforts to introduce more innovative products in Argentina’s AFH tissue landscape, but these initiatives have struggled to gain widespread popularity, often due to cost constraints and bureaucratic challenges. For instance, although autocut dispensers for paper towels and toilet paper provide significant benefits by dispensing only the necessary amount of paper, they have not gained traction in Argentina.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Argentina?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Argentina?
- How are products distributed in Away-From-Home Tissue and Hygiene in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Argentina - Category analysis
KEY DATA FINDINGS
The HORECA channel faces a sharp decline during a challenging economic scenario
The ageing population and essential nature of AFH incontinence products supports sales
Softys increases its presence with table-top napkins in restaurants and coffee stores
Rising tourism and stronger footfall in restaurants is set to drive growth for AFH tissue
The public sector is expected to lose share in line with fiscal deficit reduction policies
Beige coloured paper is expected to face price increases that stem from digitilisation
Tissue and Hygiene in Argentina - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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