PROSPECTS AND OPPORTUNITIES
The economic recovery is expected to boost demand for AFH tissue
Over the forecast period, sales of away-from-home tissue and hygiene products in New Zealand are expected to experience a positive growth trajectory. This growth will largely be driven by a rebound in discretionary spending and the recovery of key sectors, including hospitality and business services, as economic conditions stabilise and improve.
As the ageing population move into rest homes, share shifts from retail to AFH sales
The country's ageing population will significantly influence the demand for adult incontinence products. As the older population continues to grow, so will the need for reliable and discreet incontinence solutions, particularly in care settings such as nursing homes and hospitals.
The demand for touchless hygiene solutions is expected to rise
The growing demand for touchless hygiene solutions is expected to rise across the forecast period. This will especially be the case in high-traffic facilities, such as public restrooms, airports, shopping malls, and office buildings.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in New Zealand?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in New Zealand?
- How are products distributed in Away-From-Home Tissue and Hygiene in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in New Zealand - Category analysis
KEY DATA FINDINGS
The downturn of the hospitality industry impacts value growth of AFH tissue
The ageing population drives ongoing growth in AFH adult incontinence
Innovation focuses on cost efficiencies for clients within AFH tissue
The economic recovery is expected to boost demand for AFH tissue
As the ageing population move into rest homes, share shifts from retail to AFH sales
The demand for touchless hygiene solutions is expected to rise
Tissue and Hygiene in New Zealand - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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