The performance of away-from-home tissue and hygiene in 2025 was marked by resilient value growth, despite significant macroeconomic pressures. Value sales rose to MMK0.1 billion in 2025, representing a 30% increase, even as the wider economy experienced high inflation at 30% and GDP growth remained subdued at 1%. This growth outpaced the regional average and was underpinned by price increases and robust demand from commercial users such as shopping centres, hospitals, clinics, and restaurants,
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Myanmar?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Myanmar?
- How are products distributed in Away-From-Home Tissue and Hygiene in Myanmar?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Myanmar - Category analysis
Key Data Insights
Value Growth Surges as Commercial Demand Expands
Value Growth Surges as Commercial Demand Expands
Shwe and Smile Adapt Product Strategy to Affordability and B2b Value
Cash-And-Carry Expansion Set to Shift Purchasing to High-Volume Value
Makro and Modern Wholesale Formats Set to Capture Time-Sensitive Operational Spend
Traditional Distributors Pivot to Cash-And-Carry for Higher Operational Efficiency
Tissue and Hygiene in Myanmar - Industry Overview
Consumers Shift to Lowest-Cost Products as Inflation Erodes Spending Power
Key Data Insights
Consumers Shift to Lowest-Cost Products as Inflation Erodes Spending Power
Nappies and Diapers Drive Sales as Affordable Brands Expand Reach
Shwe Responds to Hygiene Poverty with Accessible Innovation
Urban Brands Expected to Launch Smaller Packs as Affordability Trumps Innovation
General Trade Leaders Set to Secure Supply as Import Volatility Persists
Mycare Unicharm Leverages Affordability and Market Penetration to Sustain Leadership
Small Local Grocers Extend Reach as Affordability Drives Purchasing
Internet Disruptions Undermine E-Commerce as Consumers Rely on Physical Stores
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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