Away-from-home tissue and hygiene in Switzerland recorded 3% value growth to CHF230 million in 2025, supported by people spending more time away from home, eating out, and inbound and outbound travel continuing to experience growth driven by post-pandemic recovery, evolving traveller preferences, and global economic dynamics. Real GDP growth reached 1% in 2025 with inflation subdued at 0.1%, creating a stable environment for suppliers and institutional buyers, whilst the reduction of Trump’s tar
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Switzerland?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Switzerland?
- How are products distributed in Away-From-Home Tissue and Hygiene in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Switzerland - Category analysis
Key Data Insights
Tourism Rebound Drives Growth as Essity Launches Coreless System
Tourism Rebound Drives Growth as Essity Launches Coreless System
Touch-Free Systems Capture Hospitality Premium Positioning
Hospitality Spending Rebound Fuels Steady Expansion
Connected Dispensers Transform Operational Management
Hospitals Lead as Return-To-Office Policies Support Business Growth
Tissue and Hygiene in Switzerland - Industry Overview
Active Ageing Population Drives Incontinence Growth as Action Entry Intensifies Value Competition
Key Data Insights
Active Ageing Population Drives Incontinence Growth as Action Entry Intensifies Value Competition
Kimberly-Clark Expands Renew Programme across European Markets
Essity Brands Capture Quality Expectations through Innovation
Sustainability Commitments Shape Consumer Choices as Demographics Reshape Category Mix
Active Ageing Population Accelerates Adult Incontinence Expansion
Migros Leverages Consumer Trust to Withstand Private-Label Gains
Supermarkets Retain Leadership as E-Commerce Expands in Discreet Categories
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!