In 2025, away-from-home tissue and hygiene in Colombia delivered modest value sales growth, recording a 6% increase in value to COP579.4 billion. This result marks a continuation of positive momentum, albeit at a measured pace compared to some regional counterparts, reflecting the pressure of rising operational costs and the growing commoditisation of tissue products. The year saw suppliers and institutions intensifying price competition to defend sales volume, while simultaneously seeking to op
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Colombia?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Colombia?
- How are products distributed in Away-From-Home Tissue and Hygiene in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Colombia - Category analysis
Key Data Insights
Companies Drive Operational Savings and Sustainability through Convenience
Companies Drive Operational Savings and Sustainability through Convenience
Kimberly-Clark Professional Enables Shared Responsibility for Waste Reduction
Cost-Focused Institutions to Adopt Affordable Solutions and Drive Volume Shift
Colombia’S Shifting Demographics to Fuel Opportunities
Away-From-Home Hygiene to Gain Traction as Hygiene Awareness Transforms Cleaning Routines
Horeca Channels Boost Tissue Sales as Tourism Expands
Tissue and Hygiene in Colombia - Industry Overview
Affordability Trend Drives Value-Based Demand as Consumers Shift Spending
Key Data Insights
Affordability Trend Drives Value-Based Demand as Consumers Shift Spending
Premiumisation Trend Builds as Consumers Demand Enhanced Features
Huggies Dermacare Elevates Skin Health and Product Innovation for Families
Private Label Upgrades Products and Commercial Brands Intensify Innovation
Ageing Demographic to Accelerate Growth for Convenient and Discreet Formats
Eco Claims in Disposable Products Gain Traction While Reusable Products Remain Niche
Essity and Tecnoquímicas Defend Share as Private Label Competition Intensifies
Discounters Capture Household Spending as Private Label Widens Appeal
E-Commerce Expands Reach via Pharmacy Apps and Rapid Delivery
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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