PROSPECTS AND OPPORTUNITIES
Moderate growth expected
Sales of away-from-home tissue products are expected to grow at a moderate pace over the forecast period. Economic uncertainty will likely persist, particularly in the first two years, prompting consumers to limit discretionary spending and reduce activities outside the home.
In-person sales remain dominant, but e-commerce gains traction
Away-from-home tissue distribution remains highly concentrated, with direct institutional sales and distributor partnerships serving as the primary distribution channels. However, the wholesale channel is becoming increasingly competitive, as economy brands continue to strengthen their foothold.
Cost-efficient products and dispenser innovation to drive demand
As businesses increasingly focus on cost optimisation, away-from-home tissue manufacturers are expected to prioritise cost-efficient product development. Promotional activities will continue to play a key role in purchasing decisions, with brands offering bundled deals to encourage adoption of value-added solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Colombia?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Colombia?
- How are products distributed in Away-From-Home Tissue and Hygiene in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Colombia - Category analysis
KEY DATA FINDINGS
No significant changes in demand
Away-from-home adult incontinence remains a small market
Sustainability gains importance in B2B purchases
Moderate growth expected
In-person sales remain dominant, but e-commerce gains traction
Cost-efficient products and dispenser innovation to drive demand
Tissue and Hygiene in Colombia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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