PROSPECTS AND OPPORTUNITIES
Growth anticipated for AFH tissue and hygiene as the local population continues to age
Current value sales of AFH tissue and hygiene are expected to continue growing at a solid, steady pace over the forecast period. Innovative eco-friendly products and the growing popularity of AFH hygiene will be key factors.
Private label could benefit from ongoing price sensitivity amid high levels of inflation
Private-label and unbranded tissue products could become increasingly relevant in the early forecast period due to ongoing economic uncertainty. The low prices charged for these products make them appealing to a wide range of institutional and commercial customers.
AFH tissue sales will be driven by eco-friendly options and product innovations
Meanwhile, despite ongoing price sensitivity, demand for more sustainable products is anticipated to increase over the forecast period. Consequently, manufacturers are expected to innovate towards products and packaging made from eco-friendly and recycled/recyclable materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Hungary?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Hungary?
- How are products distributed in Away-From-Home Tissue and Hygiene in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Hungary - Category analysis
KEY DATA FINDINGS
Robust current value growth for AFH tissue and hygiene in 2024
Essity remains a key player with its Tork brand
Distribution landscape is largely unchanged, with small gains for horeca and hospitals
Growth anticipated for AFH tissue and hygiene as the local population continues to age
Private label could benefit from ongoing price sensitivity amid high levels of inflation
AFH tissue sales will be driven by eco-friendly options and product innovations
Tissue and Hygiene in Hungary - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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