In 2025, away-from-home tissue and hygiene in Greece continued to reflect a delicate balance between the resilience of the hospitality and foodservice landscape and the persistent economic pressures facing both businesses and consumers. Value sales in this area reached EUR59 million, up only 1% from the previous year, illustrating a modest growth rate compared to the more robust post-pandemic recovery seen regionally in Western Europe in prior years. This sluggish value performance was closely l
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Greece?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Greece?
- How are products distributed in Away-From-Home Tissue and Hygiene in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Greece - Category analysis
Key Data Insights
Premium Hotels Trade up as Budget Venues Prioritise Affordability
Premium Hotels Trade up as Budget Venues Prioritise Affordability
Paper Towels Gain Traction as Paper Tableware Decline
Small Operators Shift Sourcing as Premium Venues Defend Brand Image
Operators to Trade Down on Tissue as Cost Pressures Mount
Foodservice Shifts to Take-Away to Drive Down Tableware Demand
Horeca Closures and Channel Shifts Accelerate Downtrading in Tissue
Horeca Maintains Lead as Business Venues Support Tissue Demand
Limited Digital Uptake Keeps E-Commerce Marginal in Tissue Supply
Tissue and Hygiene in Greece - Industry Overview
Retailers Expand Premium Private Label to Capture Value Amid Consumer Price Sensitivity
Key Data Insights
Retailers Expand Premium Private Label to Capture Value Amid Consumer Price Sensitivity
Adult Incontinence Outpaces Other Categories as Ageing Accelerates Portfolio Shifts
Mega Disposables and Procter &?Gamble?Introduce Water-Based Wipes to Meet Demand for Skin-Friendly, Sustainable Solutions
Manufacturers to Increase Bulk Packs and Smaller Sizes to Address Value and Affordability
Eco Claims and Pack Innovation Face Affordability Challenge as Value for Money Dominates Shopper Priorities
Mega Disposables Leverages Brand Loyalty as Fragmentation Intensifies
Supermarkets Leverage Outlet Reach and Promotions to Maintain Lead
Discounters and E-Commerce Accelerate as Shoppers Prioritise Convenience and Price
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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