PROSPECTS AND OPPORTUNITIES
Continued price sensitivity to limit value growth
Sales of away-from-home tissue and hygiene products are expected to rise over the forecast period, with volume growth outpacing value growth. Operators across multiple sectors will remain highly price-sensitive, leading to continued cost-cutting measures in tissue procurement.
Evolving channel landscape to impact demand for away-from-home tissue
Over the forecast period, rising costs and changing consumer behaviour will continue to shape the distribution of away-from-home tissue. Greek consumers are expected to reduce spending on foodservice and travel, limiting demand for tissue products in these sectors.
The shift to hand dryers to reduce demand for away-from-home paper towels
Cost-cutting and sustainability concerns are expected to drive a shift towards electric hand dryers over the forecast period. Advances in hand dryer technology are leading to increased availability of more affordable models, making them an attractive option for businesses seeking to reduce long-term costs.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Greece?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Greece?
- How are products distributed in Away-From-Home Tissue and Hygiene in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Greece - Category analysis
KEY DATA FINDINGS
Value sales decline as operators become increasingly price-sensitive
Public sector budget constraints limit value growth in away-from-home adult incontinence products
Limited innovation as cost-cutting remains a priority for operators
Continued price sensitivity to limit value growth
Evolving channel landscape to impact demand for away-from-home tissue
The shift to hand dryers to reduce demand for away-from-home paper towels
Tissue and Hygiene in Greece - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
-
- AFH Adult Incontinence
-
- AFH Boxed Facial Tissues
-
- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!