PROSPECTS AND OPPORTUNITIES
AFH market to be hit over 2025 as institutions look to save money
During the forecast period, volume sales of AFH tissue and hygiene are expected to be hit by institutions and businesses looking to cut back on their expenditure in a challenging economic environment. Rising prices are expected to remain a major issue over the first part of the forecast period and with the government spending all its money on defence, there is little money to give to hospitals and schools for AFH products.
Returning tourists around 2026 will boost AFH demand in consumer foodservice and hotels
A return to tourism is expected in the middle of the forecast period, which will serve to boost demand for AFH napkins, toilet paper and tableware. Tourists are expected to return as soon as the war ends, which is hoped to be around 2026.
Eco-friendly products and themes to drive consumer demand
Consumers in Israel have shown an increasing interest in eco-friendly offerings and there is growing concern about how to dispose effectively of AFH tissue and hygiene products. Although this trend has been stifled by the Israel-Hamas war and by the subsequent economic uncertainty, when the war is over and consumer confidence returns it is expected that eco-friendly and sustainable concerns will resume and strengthen over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Israel?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Israel?
- How are products distributed in Away-From-Home Tissue and Hygiene in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Israel - Category analysis
KEY DATA FINDINGS
AFH hit by lack of tourist arrivals, slowdown in restaurant visits and more hospitalisation
Kimberly Clark and Sano Bruno continue to dominate the market.
Tight economic picture and budget deficit squeeze out innovation
AFH market to be hit over 2025 as institutions look to save money
Returning tourists around 2026 will boost AFH demand in consumer foodservice and hotels
Eco-friendly products and themes to drive consumer demand
Tissue and Hygiene in Israel - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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