Away-from-home (AFH) tissue and hygiene in India is poised for significant growth in the forecast period, driven by several country-specific trends. Increasing awareness of personal hygiene is leading to heightened demand for AFH products in areas such as hospitality, healthcare, and foodservice.
One of the most significant trends in AFH tissue and hygiene in India is the increased digitalisation of the purchasing process. Businesses across various sectors, such as hospitality, healthcare, and education, are increasingly relying on e-commerce platforms for the bulk procurement of hygiene products.
Away-from-home (AFH) tissue and hygiene in India is set to witness significant innovation in the forecast period, driven by sustainability, smart technology, and holistic care. Companies such as Kimberly-Clark have already introduced advanced touchless dispensers, enhancing hygiene by minimising contact points in high-traffic areas, and are now looking to further improve hygiene routines.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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