PROSPECTS AND OPPORTUNITIES
AFH tissue and hygiene set for further growth as the focus on hygiene in public places and healthcare facilities grows
Away-from-home (AFH) tissue and hygiene in India is poised for significant growth in the forecast period, driven by several country-specific trends. Increasing awareness of personal hygiene is leading to heightened demand for AFH products in areas such as hospitality, healthcare, and foodservice.
Businesses will look towards e-commerce to facilitate bulk purchases in the forecast period
One of the most significant trends in AFH tissue and hygiene in India is the increased digitalisation of the purchasing process. Businesses across various sectors, such as hospitality, healthcare, and education, are increasingly relying on e-commerce platforms for the bulk procurement of hygiene products.
Sustainability and technology to be further integrated into AFH tissue and hygiene products
Away-from-home (AFH) tissue and hygiene in India is set to witness significant innovation in the forecast period, driven by sustainability, smart technology, and holistic care. Companies such as Kimberly-Clark have already introduced advanced touchless dispensers, enhancing hygiene by minimising contact points in high-traffic areas, and are now looking to further improve hygiene routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in India?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in India?
- How are products distributed in Away-From-Home Tissue and Hygiene in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in India - Category analysis
KEY DATA FINDINGS
AFH tissue experiences continued growth as establishments prioritise customer safety
AFH adult incontinence continues its growth trajectory, as notable brands continue targeting sales to healthcare facilities
Brands focus on integrating smart technology to facilitate consumer convenience and safety
AFH tissue and hygiene set for further growth as the focus on hygiene in public places and healthcare facilities grows
Businesses will look towards e-commerce to facilitate bulk purchases in the forecast period
Sustainability and technology to be further integrated into AFH tissue and hygiene products
Tissue and Hygiene in India - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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