In 2025, away-from-home tissue and hygiene in Panama recorded 2% current value growth, reaching USD33 million. This represents minimal performance following a period of stronger increases in 2021 and 2022, reflecting a shift towards intensified price competition and growing commoditisation within the category. Away-from-home paper towels emerges as the best-performing category, recording 6% growth to reach USD5 million, driven by operators prioritising products that simplify cleaning, reduce han
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Panama with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Panama, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Panama report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Panama?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Panama?
- How are products distributed in Away-From-Home Tissue and Hygiene in Panama?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Panama - Category analysis
Key Data Insights
Minimal Growth Driven by Tourism Demand as Centralised Procurement Intensifies Affordability
Minimal Growth Driven by Tourism Demand as Centralised Procurement Intensifies Affordability
Sustainability Criteria Strengthen as Sanitisu Expands Eco Portfolio
Wipers Expansion and System-Based Solutions Projected to Drive Category Growth
System-Based Wipers and Convenience Formats to Gain Momentum
Centralised Procurement and Price Focus Limit Innovation in Adult Care
Government Tourism Initiatives Boost Horeca Sales of Tissue Products
Tissue and Hygiene in Panama - Industry Overview
El Rey Premium Private Label Captures Price-Sensitive Shoppers
Key Data Insights
El Rey Premium Private Label Captures Price-Sensitive Shoppers
Huggies Dermacare Sets Premium Standard for Skin Health
Tena Expands Male Hygiene Solutions to Address Unmet Demand
Private Label Positioned to Challenge Brands through Premium Expansion
Ageing Population Set to Drive Adult Incontinence Expansion
Convenience Is Expected to Drive Disposable Pants and Multi-Use Solutions
Agencias Feduro Expands Share as Private Label Rises
Supermarkets and Hypermarkets Lead through Assortment While E-Commerce Remains Niche
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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