PROSPECTS AND OPPORTUNITIES
Bright outlook for AFH tissue and hygiene
AFH tissue and hygiene sales are expected to develop positively over the forecast period, due to more time and activities undertaken out of home including travelling. The expected stabilisation of inflation and personal income growth will provide some underlying support.
Horeca and tourism industries offer growth potential
AFH tissue and hygiene channels will develop positively over the forecast period with horeca and business/Industry channels sales remaining steady, while hospital/healthcare and public channels will slightly increase. The interest in spa tourism and wine tourism is growing and this creates new sales opportunities for AFH tissue.
Digital dispensers could enhance convenience
Most innovations in AFH tissues are expected to focus on optimising usage and reducing product waste, resulting in less frequent refilling, reduced storage space, and cost-effective products. This can be achieved with dispensers that have digital indicators for tissue level, that are lockable and contain a brake mechanism.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Bulgaria?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Bulgaria?
- How are products distributed in Away-From-Home Tissue and Hygiene in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Bulgaria - Category analysis
KEY DATA FINDINGS
Healthy growth in AFH tissue and hygiene category
Negligible sales of AFH hygiene
Limited innovations in 2024
Bright outlook for AFH tissue and hygiene
Horeca and tourism industries offer growth potential
Digital dispensers could enhance convenience
Tissue and Hygiene in Bulgaria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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