PROSPECTS AND OPPORTUNITIES
Socioeconomic and demographic trends will continue to drive growth
AFH tissue and hygiene is expected to see total current value sales increase at robust rates throughout the forecast period, while most categories look set to register consistently positive results in volume terms. Expansion will continue to be underpinned by population growth, economic development and improvements in public hygiene standards.
AFH toilet paper expected to see volume sales decline
AFH toilet paper is the only AFH tissue and hygiene category projected to contract in volume terms over the forecast period. The negative outlook is partly explained by its high level of maturity, though demand is also likely to be subdued by the fact that working from home has become much more common in Kazakhstan since the pandemic.
Suppliers likely to increase investment in digitalisation
The forecast period is likely to see suppliers across AFH tissue and hygiene attempt to grow their businesses via digitalisation. In particular, companies will focus on developing more user-friendly websites and mobile apps to make it easier for clients to browse assortments, obtain quotes, place orders, access after-sales services etc.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Kazakhstan?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Kazakhstan?
- How are products distributed in Away-From-Home Tissue and Hygiene in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Kazakhstan - Category analysis
KEY DATA FINDINGS
Overall demand rises as inflationary pressures subside
AFH toilet paper current value sales decline due to increased price competition
New product development activity picks up in most categories
Socioeconomic and demographic trends will continue to drive growth
AFH toilet paper expected to see volume sales decline
Suppliers likely to increase investment in digitalisation
Tissue and Hygiene in Kazakhstan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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