AFH tissue and hygiene is expected to see total current value sales increase at robust rates throughout the forecast period, while most categories look set to register consistently positive results in volume terms. Expansion will continue to be underpinned by population growth, economic development and improvements in public hygiene standards.
AFH toilet paper is the only AFH tissue and hygiene category projected to contract in volume terms over the forecast period. The negative outlook is partly explained by its high level of maturity, though demand is also likely to be subdued by the fact that working from home has become much more common in Kazakhstan since the pandemic.
The forecast period is likely to see suppliers across AFH tissue and hygiene attempt to grow their businesses via digitalisation. In particular, companies will focus on developing more user-friendly websites and mobile apps to make it easier for clients to browse assortments, obtain quotes, place orders, access after-sales services etc.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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