PROSPECTS AND OPPORTUNITIES
Developing product offer as channels increase their demand and expectations
AFH tissue and hygiene is projected to see strong increases in volume and value (constant 2024 prices) sales over the forecast period. As tourism, dining out and corporate events continue to gain momentum, AFH tissue is set to enjoy rising demand.
Government intervention to widen the AFH hygiene offer
The Polish government launched a new initiative to provide free menstrual care products in schools, ensuring that students have access to essential hygiene supplies. As a result, public schools have started to receive towels and other menstrual care items, leading to higher institutional purchases of feminine hygiene products.
Sustainability to help shape the offer and demand for AFH tissue
As businesses and institutions seek to reduce waste and meet sustainability goals, the demand for biodegradable, recycled and plastic-free AFH tissue and hygiene products is predicted to increase. More suppliers are likely to introduce eco-friendly paper towels, toilet paper and soap dispensers, responding to corporate and government sustainability policies.
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Poland?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Poland?
- How are products distributed in Away-From-Home Tissue and Hygiene in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Poland - Category analysis
KEY DATA FINDINGS
AFH tissue benefits from out-of-home lifestyles
Ageing population trend drives AFH hygiene
Greater emphasis on hygiene and design
Developing product offer as channels increase their demand and expectations
Government intervention to widen the AFH hygiene offer
Sustainability to help shape the offer and demand for AFH tissue
Tissue and Hygiene in Poland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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