In 2025, away-from-home tissue and hygiene in Poland achieved continued value sales growth, with total value reaching PLN1.7 billion, representing a 7% increase on the previous year. This performance was underpinned by the ongoing recovery of horeca and stable, non-discretionary demand from public sector institutions such as hospitals, schools, and offices. Consumer price inflation stood at 4% and real GDP growth reached 3% in 2025, as buyers in Poland remained highly price-sensitive, particular
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Overview:
Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Away-From-Home Tissue and Hygiene in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Away-From-Home Tissue and Hygiene in Poland?
- Which are the leading brands in Away-From-Home Tissue and Hygiene in Poland?
- How are products distributed in Away-From-Home Tissue and Hygiene in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Away-From-Home Tissue and Hygiene in Poland - Category analysis
Key Data Insights
Brands Win Buyers with Efficient Tissue Systems
Brands Win Buyers with Efficient Tissue Systems
Jumbo Tissue Solutions Gain Ground as Usage Rebounds
Tork Drives Sustainable Adoption with Recycled Tissue Innovations
Facility Managers Prioritise High-Capacity Systems to Control Operational Costs
Standardised Tissue Solutions Maintain Lead as Hygiene Formats Accelerate
Sustainability Requirements Reshape Procurement as Recycled Fibre Becomes Standard
Horeca Channel Leads as Foodservice Outlets and Food-To-Go Formats Expand
E-Commerce Strengthens as a Contract Fulfilment Channel, Not a Disruptor
Tissue and Hygiene in Poland - Industry Overview
Retailers Leverage Private Label to Drive Volume Growth through Affordability
Key Data Insights
Retailers Leverage Private Label to Drive Volume Growth through Affordability
Retail Adult Incontinence Accelerates as Ageing Polish Population Reshapes Demand
Brands Use Clean Wellness and Sustainability to Defend Value Amid Price Pressure
Discounters Expand Private Label to Meet Demand for Value
Declining Birthrate and Demographic Pressure to Impact Nappies/Diapers/Pants
Sustainability and Wellness Become Baseline Expectations for New Products
Jeronimo Martins Polska Faces Growing Private Label Pressure as Share Declines
Discounters Attract Cost-Focused Shoppers and Drive Private Label Growth
E-Commerce Grows Supported by Bulk Purchases and Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Away-From-Home Tissue and Hygiene
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- AFH Adult Incontinence
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- AFH Boxed Facial Tissues
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- AFH Napkins
- AFH Tablecloths
- AFH Paper Towels
- AFH Toilet Paper
- AFH Wipers
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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